Indoor & Outdoor Advertising Philippines | Outcomm Inc.

How to Benefit from Advanced Audience Measurement

Digital ad spaces like LED have always been a one-way communication medium, simply displaying content for the audience to look at. For the past years, advertisers use traffic count to verify the impact of their ads.

Knowing the specific details about your audience can maximize the effectiveness of your ads and at the same time can help the brands create a more appropriate content.

The following data can be measured (see the sample report of EDSA LED for the month of June):


OVERVIEW

BEHAVIOUR FREQUENCY

BRANDS

DEMOGRAPHICS

AUDIENCE SEGMENTS

All of these data are being detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype which can all be found in a smartphone.

Learn more about audience measurement!