{"id":11202,"date":"2023-02-10T18:00:00","date_gmt":"2023-02-10T10:00:00","guid":{"rendered":"https:\/\/outcomm.ph\/?p=11202"},"modified":"2023-06-29T16:00:46","modified_gmt":"2023-06-29T08:00:46","slug":"edsa-and-c5-led-sites-data-analytics-report-january-2023","status":"publish","type":"post","link":"https:\/\/outcomm.ph\/edsa-and-c5-led-sites-data-analytics-report-january-2023\/","title":{"rendered":"EDSA and C5 LED Sites \u2013 Data Analytics Report (January 2023)"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The following is a report on the data gathered on January 2023 by the EDSA Guadalupe LED board<\/strong><\/a> and the C5 Bagong Ilog LED board<\/strong><\/a> \u2014 Outcomm\u2019s best digital out-of-home advertising LED boards in EDSA and C5.<\/p>\n\n\n\n

EDSA GUADALUPE LED BOARD<\/h1>\n\n\n\n

Weekly Data Summary for the EDSA Guadalupe LED board: January 2023<\/h2>\n\n\n\n
Date<\/strong><\/td>Total Number of Visits<\/strong><\/td><\/tr>
January 1-7<\/td>926,348<\/td><\/tr>
January 8-14<\/td>1,069,731<\/td><\/tr>
 January 15-21<\/td>1,073,316<\/td><\/tr>
January 22-28<\/td>718,298<\/td><\/tr>
January 29-31<\/td>674,020<\/td><\/tr>
January 1-31 Total<\/strong><\/td>4,461,713<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The table above shows the total number of visitors the EDSA Guadalupe LED board received every week of January 2023.<\/p>\n\n\n\n

From January 1 to 7, a total of 926,348 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors increased from January 8 to 14 with 1,069,731 visitors and again from January 15 to 21 with 1,073,316 visitors.<\/p>\n\n\n\n

The number of visitors decreased from January 22 to 28, with 718,298 visitors. The last few days of the month, from January 29 to 31, had 674,020 visitors.<\/p>\n\n\n\n

In total, the EDSA Guadalupe LED had 4,461,713 visitors (daily average of 143,926.22 visitors)<\/p>\n\n\n\n

Data Overview for the EDSA Guadalupe LED board: January 1-7<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 1 to 7.<\/p>\n\n\n\n

The frequency of visits started to slightly increase on Jan 4 (Wed).<\/p>\n\n\n\n

People returning from the provinces after the New Year holiday break may have influenced the number of visitors.<\/p>\n\n\n\n

Demographics for the EDSA Guadalupe LED board: January 1-7<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 49.49% of all visitors at the EDSA Guadalupe LED from January 1 to 7 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.87% and Seniors (65+) at 17.63%. Of all the visitors, 53.16% were male, while 46.84% were female.<\/p>\n\n\n\n

Data Overview for the EDSA Guadalupe LED board: January 8-14<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 8 to 14.<\/p>\n\n\n\n

The frequency of visits started to decrease on Jan 11 (Wed). Audience reach was low on Jan 12 (Thu).<\/p>\n\n\n\n

Canceled flights and class suspensions due to bad weather this week may have affected the dip in audience reach on Jan 12 (Thu).<\/p>\n\n\n\n

Demographics for the EDSA Guadalupe LED board: January 8-14<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 49.94% of all visitors at the EDSA Guadalupe LED from January 8 to 14 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.79% and Seniors (65+) at 17.27%. Of all the visitors, 53.01% were male, while 46.99% were female.<\/p>\n\n\n\n

Data Overview for the EDSA Guadalupe LED board: January 15-21<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 15 to 21.<\/p>\n\n\n\n

The frequency of visits was similar all week. Audience reach was high on Jan 16 (Mon) and Jan 18 (Wed) but low from Jan 19 (Thu) to Jan 21 (Sat).<\/p>\n\n\n\n

Canceled flights and class suspensions due to bad weather this week may have affected the lower audience reach starting on Jan 19 (Thu).<\/p>\n\n\n\n

Demographics for the EDSA Guadalupe LED board: January 15-21<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 49.77% of all visitors at the EDSA Guadalupe LED from January 15 to 21 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.70% and Seniors (65+) at 17.53%. Of all the visitors, 52.46% were male, while 47.54% were female.<\/p>\n\n\n\n

Data Overview for the EDSA Guadalupe LED board: January 22-28<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 22 to 28.<\/p>\n\n\n\n

The frequency of visits was high on Jan 24 (Tue). Potential views increased on Jan 24 (Tue) and remained stable for the rest of the week.<\/p>\n\n\n\n

Repairs on C5 Ortigas and Pasig Boulevard started on Jan 21 (Sat) and may have also affected the overall traffic count in EDSA Guadalupe this week.<\/p>\n\n\n\n

Demographics for the EDSA Guadalupe LED board: January 22-28<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 50.15% of all visitors at the EDSA Guadalupe LED from January 22 to 28 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.76% and Seniors (65+) at 17.09%. Of all the visitors, 53.1% were male, while 46.9% were female.<\/p>\n\n\n\n

Data Overview for the EDSA Guadalupe LED board: January 29 – February 4<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 29 to February 4.<\/p>\n\n\n\n

The frequency of visits started to decrease on Feb 1 (Wed). Audience reach was high on Jan 31 (Tue).<\/p>\n\n\n\n

The oil price hike and cancelled flights on Jan 31 (Tue) may have affected this week\u2019s numbers.<\/p>\n\n\n\n

Demographics for the EDSA Guadalupe LED board: January 29 – February 4<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 49.82% of all visitors at the EDSA Guadalupe LED from January 29 to February 4 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.87% and Seniors (65+) at 17.31%. Of all the visitors, 53.16% were male, while 46.84% were female.<\/p>\n\n\n\n

C5 BAGONG ILOG LED BOARD<\/h1>\n\n\n\n

Weekly Data Summary for the C5 Bagong Ilog LED board: January 2023<\/h2>\n\n\n\n
Date<\/strong><\/td>Total Number of Visits<\/strong><\/td><\/tr>
January 1-7<\/td>656,428<\/td><\/tr>
January 8-14<\/td>909,621<\/td><\/tr>
 January 15-21<\/td>940,242<\/td><\/tr>
January 22-28<\/td>602,896<\/td><\/tr>
January 29-31<\/td>518,740<\/td><\/tr>
January 1-31 Total<\/strong><\/td>3,627,927<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The table above shows the total number of visitors the C5 Bagong Ilog LED board received every week of January 2023.<\/p>\n\n\n\n

From January 1 to 7, a total of 656,428 visitors were recorded to have passed by the C5 Bagong Ilog LED board site. The number of visitors increased from January 8 to 14 with 909,621 visitors and again from January 15 to 21 with 602,896 visitors.<\/p>\n\n\n\n

The number of visitors decreased from January 22 to 28, with 602,896 visitors. The last few days of the month, from January 29 to 31, had 518,740 visitors.<\/p>\n\n\n\n

In total, the C5 Bagong Ilog LED had 3,627,927 visitors (daily average of 117,029.90 visitors)<\/p>\n\n\n\n

Data Overview for the C5 Bagong Ilog LED board: January 1-7<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 1 to 7.<\/p>\n\n\n\n

The frequency of visits was similar throughout the week but with slight spikes on Jan 3 (Tue) and Jan 5 (Thu). Potential views were high on Jan 1, 4, and 7 (Sun, Wed, and Sat).<\/p>\n\n\n\n

People returning from the provinces after the New Year holiday break may have influenced the number of visitors.<\/p>\n\n\n\n

Demographics for the C5 Bagong Ilog LED board: January 1-7<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 48.47% of all visitors at the C5 Bagong Ilog LED from January 1 to 7 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.28% and Seniors (65+) at 18.25%. Of all the visitors, 54.7% were male, while 45.3% were female.<\/p>\n\n\n\n

Data Overview for the C5 Bagong Ilog LED board: January 8-14<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 8 to 14.<\/p>\n\n\n\n

The frequency of visits fluctuated throughout the week with slight spikes on Jan 9 and 12 (Mon and Thu). Potential views were low on Jan 10 (Tue) and high on Jan 12 (Thu).<\/p>\n\n\n\n

Gas price rollback on Jan 10 (Tue) may have enticed motorists to return to the road, thus affecting audience reach later in the week.<\/p>\n\n\n\n

Demographics for the C5 Bagong Ilog LED board: January 8-14<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 48.82% of all visitors at the C5 Bagong Ilog LED from January 8 to 14 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.49% and Seniors (65+) at 17.69%. Of all the visitors, 54.56% were male, while 45.44% were female.<\/p>\n\n\n\n

Data Overview for the C5 Bagong Ilog LED board: January 15-21<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 15 to 21.<\/p>\n\n\n\n

The frequency of visits gradually increased until Jan 19 (Thu) but then decreased until Jan 20 (Fri). The audience reach increased until Jan 18 (Wed) and declined until the end of the week.<\/p>\n\n\n\n

Canceled flights and class suspensions due to bad weather this week may have affected the dip in audience reach on Jan 19 (Thu).<\/p>\n\n\n\n

Demographics for the C5 Bagong Ilog LED board: January 15-21<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 49.08% of all visitors at the C5 Bagong Ilog LED from January 15 to 21 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.56% and Seniors (65+) at 17.36%. Of all the visitors, 54.98% were male, while 45.02% were female.<\/p>\n\n\n\n

Data Overview for the C5 Bagong Ilog LED board: January 22-28<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 22 to 28.<\/p>\n\n\n\n

The frequency of visits was high on Jan 25 (Wed). Audience reach was low on Jan 23 (Mon).<\/p>\n\n\n\n

Repairs on C5 Ortigas and Pasig Boulevard started on Jan 21 (Sat), affecting the overall traffic count on C5 Bagong Ilog this week.<\/p>\n\n\n\n

Demographics for the C5 Bagong Ilog LED board: January 22-28<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 49.57% of all visitors at the C5 Bagong Ilog LED from January 22 to 28 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.95% and Seniors (65+) at 17.48%. Of all the visitors, 54.33% were male, while 45.67% were female.<\/p>\n\n\n\n

Data Overview for the C5 Bagong Ilog LED board: January 29 – February 4<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 22 to 28.<\/p>\n\n\n\n

The frequency of visits was high on Jan 25 (Wed). Audience reach was low on Jan 23 (Mon).<\/p>\n\n\n\n

Repairs on C5 Ortigas and Pasig Boulevard started on Jan 21 (Sat), affecting the overall traffic count on C5 Bagong Ilog this week.<\/p>\n\n\n\n

Demographics for the C5 Bagong Ilog LED board: January 29 – February 4<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Around 49.48% of all visitors at the C5 Bagong Ilog LED from January 29 to February 4 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.17% and Seniors (65+) at 17.35%. Of all the visitors, 54.57% were male, while 45.43% were female.<\/p>\n\n\n\n

Number of Audience Summary: January 2023<\/h2>\n\n\n\n

For January 2023, the EDSA Guadalupe LED board received a daily average of 143,926.22 visits, while the C5 Bagong Ilog LED board received a daily average of 113,245.26 visits.<\/p>\n\n\n\n

Top visitor profiles on EDSA and C5 are commuters, food lovers, grocery shoppers, and gadget enthusiasts.<\/p>\n\n\n\n

Most of the audience is from the Young Adult age group (16 to 34). More than half of the audience is male.<\/p>\n\n\n\n

Other Outcomm billboard sites near the LED board sites, such as the EDSA MRT (Cristobal)<\/strong><\/a> billboard on EDSA and C5 Bagong Ilog (Salonga)<\/strong><\/a> on C5, have similar statistics.<\/p>\n\n\n\n

All these data were detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, <\/em>Facebook<\/em><\/strong><\/a>, Twitter, and Skype, all of which can be found on a smartphone.<\/em><\/p>\n\n\n\n

Learn more about audience measurement! Call us now<\/a> at 09175375110 or (02) 8856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm\u2019s LED video boards.<\/p>\n","protected":false},"excerpt":{"rendered":"

The following is a report on the data gathered on January 2023 by the EDSA Guadalupe LED board and the C5 Bagong Ilog LED board \u2014 Outcomm\u2019s best digital out-of-home advertising LED boards in EDSA and C5. EDSA GUADALUPE LED BOARD Weekly Data Summary for the EDSA Guadalupe LED board: January 2023 Date Total Number of Visits January 1-7 […]<\/p>\n","protected":false},"author":1,"featured_media":11099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[240,279,321,323,322,250,255,257,254,256,252,253,314,241,251],"class_list":["post-11202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","tag-advertising","tag-c5","tag-c5-led","tag-c5-pasig","tag-c5-pasig-led","tag-data-analytics","tag-edsa-guadalupe","tag-edsa-guadalupe-led","tag-edsa-led","tag-guadalupe-led","tag-led","tag-led-board","tag-led-c5","tag-ooh","tag-statistics"],"yoast_head":"\nEDSA and C5 LED Sites \u2013 Data Analytics Report (January 2023) - Indoor & Outdoor Advertising Philippines | Outcomm Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outcomm.ph\/edsa-and-c5-led-sites-data-analytics-report-january-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDSA and C5 LED Sites \u2013 Data Analytics Report (January 2023)\" \/>\n<meta property=\"og:description\" content=\"The following is a report on the data gathered on January 2023 by the EDSA Guadalupe LED board and the C5 Bagong Ilog LED board \u2014 Outcomm\u2019s best digital out-of-home advertising LED boards in EDSA and C5. 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