{"id":14543,"date":"2026-07-30T14:59:49","date_gmt":"2026-07-30T06:59:49","guid":{"rendered":"https:\/\/outcomm.ph\/?p=14543"},"modified":"2026-07-30T15:01:31","modified_gmt":"2026-07-30T07:01:31","slug":"unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty","status":"publish","type":"post","link":"https:\/\/outcomm.ph\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\/","title":{"rendered":"Unpopular Opinion: Brands Still Need Advertising Despite Economic Uncertainty"},"content":{"rendered":"\t\t
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The recent economic crisis brought by the impact of war in the Middle East has affected countries that get oil supply from them. In the Philippines, inflation rates begin to rise. While consumers struggle in budgeting, businesses also share the same boat. The rise of raw material prices and other fees equate to higher retail prices. The solution? Big cost cutting.\u00a0<\/span><\/b><\/p>

\u00a0<\/p>

Tight budget also means letting go of some aspects that keep the business growing and one of those is advertising. Let\u2019s be honest, advertising is not a priority for a business that\u2019s barely surviving. In fact, for a business to continuously operate, they focus on production for customer sustainability.\u00a0 But ads can\u2019t just be eliminated from the picture \u2013 they are mostly necessary especially in a time of crisis.\u00a0<\/span><\/b><\/p>

\u00a0<\/p>

Sounds ironic, right? Yet the truth is, investing more when others are thrifting, could save you in the long run. Here\u2019s why:<\/span><\/p>

\u00a0<\/b><\/p>

#1 Lower competition, higher visibility<\/span><\/h2>

Brands get quiet at this time, so take this chance to be loud. Media costs can also fall, increasing the value of your shared voice disproportionately on what you spend. According to Futuri Media, an AI-powered solutions for Media and Broadcast, digital advertising costs may drop up to 30%, while print media rates may drop by 18%. This results in a higher exposure with a smaller budget.\u00a0<\/span><\/p>

\u00a0<\/p>

While saving cash is logical in times like this, it\u2019s important that people continuously remember your brand. Everyone is drowned in the economic struggle, ensure you make a mark by staying visible despite it all. Economic recession also births emotional stories from the community, which leads us to our next point \u2013 mindful marketing.\u00a0<\/span>\u00a0<\/b><\/p>

#2 Strategic timing comes with mindful marketing<\/span><\/h2>

\u00a0<\/b><\/h2>

The struggle is prominent as prices in daily necessities increase, most especially the pressing problem in fuel hikes. As history in economic recession repeats itself, the domino effect in the society also repeats. Price hike + same wage = tight budget for consumers. This means that they are already looking for more affordable products with the same product quality. Here\u2019s where mindful marketing enters the picture.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Market your products as something worth your buyer\u2019s investment. In a time where the majority of the society find budgeting difficult, market yourself as the product that will always be affordable and accessible even in a time when everything else is getting expensive. Ad Marketplace, a global native search advertising marketplace, suggests that 80% (majority) of the global consumers switch to lower-priced brands and products. This shift in consumer behavior can open the opportunity for a brand\u2019s marketing to invest in diversifying their product portfolio.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Create ads that appeal to people\u2019s emotions or be the brand that eases the burden of the economy. Thinking if it\u2019s possible? This is how it works.\u00a0<\/span><\/p>

\u00a0<\/p>

#3 Trying times connect brands with local communities<\/span><\/h2>

\u00a0<\/h2>

\u00a0<\/b><\/h2>

In a time of uncertainty, brands that focus on doing good for the society helps the people remember them. The Out of Home Advertising Association of America (OAAA) says that this practice creates a positive brand association and companies raising awareness during this crisis are receiving that recognition.<\/span><\/p>

\u00a0<\/b><\/p>

Advertisements usually give that \u201chard-selling\u201d impression, but this time calls for a savior, a friendly reminder, or an inspirational message that can transpire through simple ads. Aside from this, a way to connect with local communities is to have OOH placements near \u201csari-sari\u201d stores, local communities, or anywhere outside the common prime locations. Although many from the work force still travel everyday and public transportation hasn’t halted, people now avoid going far places to save money. So go where they\u2019re close in proximity \u2013 their homes.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Key Takeaway\u00a0<\/span><\/h2>

\u00a0<\/b><\/p>

Economic uncertainty is inevitable in a society, but this occurrence doesn\u2019t have to stop you from continuously advertising. Whether you\u2019re a start-up business or old in the industry, remember that visibility is your business\u2019 light when everyone else goes in the dark rabbit hole.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

When others choose to stay quiet, brands that remain visible are the ones that stay top of mind.<\/p>\n","protected":false},"author":14,"featured_media":14546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[],"tags":[],"class_list":["post-14543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nUnpopular Opinion: Brands Still Need Advertising Despite Economic Uncertainty - Indoor & Outdoor Advertising Philippines | Outcomm Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outcomm.ph\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unpopular Opinion: Brands Still Need Advertising Despite Economic Uncertainty\" \/>\n<meta property=\"og:description\" content=\"When others choose to stay quiet, brands that remain visible are the ones that stay top of mind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outcomm.ph\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\/\" \/>\n<meta property=\"og:site_name\" content=\"Indoor & Outdoor Advertising Philippines | Outcomm Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Outcomm.ph\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-30T06:59:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T07:01:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2026\/07\/OUTCOMM-LinkedIn-Article-1-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"angela glodoviza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"angela glodoviza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\\\/\"},\"author\":{\"name\":\"angela glodoviza\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#\\\/schema\\\/person\\\/729ba076f03d19a7d797c98171aed96e\"},\"headline\":\"Unpopular Opinion: Brands Still Need Advertising Despite Economic Uncertainty\",\"datePublished\":\"2026-07-30T06:59:49+00:00\",\"dateModified\":\"2026-07-30T07:01:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\\\/\"},\"wordCount\":663,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/outcomm.ph\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/OUTCOMM-LinkedIn-Article-1-2.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/outcomm.ph\\\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\\\/\",\"url\":\"https:\\\/\\\/outcomm.ph\\\/unpopular-opinion-brands-still-need-advertising-despite-economic-uncertainty\\\/\",\"name\":\"Unpopular Opinion: Brands Still Need Advertising Despite Economic Uncertainty - 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