{"id":14564,"date":"2026-08-27T09:49:43","date_gmt":"2026-08-27T01:49:43","guid":{"rendered":"https:\/\/outcomm.ph\/?p=14564"},"modified":"2026-08-27T09:51:49","modified_gmt":"2026-08-27T01:51:49","slug":"rethinking-ooh-debunking-common-misconceptions","status":"publish","type":"post","link":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/","title":{"rendered":"Rethinking OOH: Debunking Common Misconceptions"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The term Out-of-Home (OOH) Advertising is strange to the common public as it mostly revolves around business-to-business conversations. After all, it\u2019s the brands and businesses that need advertising \u2013 whether physical or digital form. Although OOH is not difficult to understand at all, there are still common misconceptions that make brands shy away from it. In this article, we\u2019re going to debunk common OOH misconceptions and replace it with research-based facts from online discussions of outdoor advertising thought leaders.\u00a0<\/span><\/p>

A common notion is equating billboards to luxury. When a brand has tons of billboards around the metro, or even just one huge billboard, they\u2019re considered \u201cBIG\u201d. They probably earn much to spend on outdoor advertising as billboards are considered costly. But that\u2019s a misconception \u2013 leading us to our first point:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

#1 OOH is just for BIG brands<\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sure, high-impact placements and popular locations can be expensive, but its price can vary depending on its size, location, and campaign objectives. OOH is also cost-efficient compared to other media channels, especially if you\u2019re eyeing to target a large network of audiences. Think about being visible in highways or commute routes where people flock during peak hours. With outdoor ads, your brand can even follow them even on off-peak hours.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Vistar Media, a media company in New York, says that outdoor advertising has the ability to place ads on several premium locations, reaching more people rather than just securing a spot on a high-profile screen. This strategy sustains a brand\u2019s visibility and reinforce recall without high production costs. Additionally, OOH can still catch people\u2019s attention as it comes in different types.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

#2 Billboards are the only type of OOH advertising<\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Billboards are the most common type of OOH. In fact, the most basic way to remember what OOH is, is equating it to \u201cbillboards\u201d. However, as society modernizes, things get more creative than ever. Currently, outdoor advertising has the ability to give colors to simple bus sheds, waiting benches, sidewalk posters, transportation, or even a roof deck! This is another big reason to invest in OOH as consumers nowadays are always on the look out for \u201csomething new\u201d, rather than the traditional posters.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

It\u2019s still important to note that large screens and billboard structures stay as headturners, but they don\u2019t automatically mean stronger results.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

#3 The bigger the billboard, the stronger the results<\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Let\u2019s get it straight: there are many factors to be considered for an ad campaign to be \u201cstrong\u201d. According to the Out of Home Advertising Association of America (OAAA), campaign effectiveness depends on location, creatives, campaign objectives, and viewing distance, rather than just depending solely on \u201csize\u201d. Going big is smart, but going strategic is smarter. <\/span><\/p>


<\/span><\/p>

For brands to stand out, it\u2019s not about having the biggest LED screen or billboard placement, but about having a larger impact that actually connects their brand to the audience. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

#4 Digital marketing has replaced OOH <\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>

Instead of contending both platforms, it\u2019s strategic to make them work together. Brands stay memorable when they are seen in the physical world and still repeated in the virtual one. World Advertising Research Center, a global authority and knowledge platform for marketing effectiveness, found that OOH complements online activation. The strategy produces stronger results compared to others that treat them as separate channels. Brands can put QR codes to OOH platforms that lead consumers to visit their website or download their app.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Key Takeaway <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Above all, we can say that OOH is still a good investment even in a time when it seems like everyone\u2019s switching to digital marketing. As the world adopts virtually, it still matters what people experience in real time in the physical world.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Need help in campaigns? Contact us for a FREE ads consultation!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Is OOH just for big brands? Is OOH already an outdated form of advertising? Let\u2019s talk about it!<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[],"tags":[],"class_list":["post-14564","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nRethinking OOH: Debunking Common Misconceptions - Indoor & Outdoor Advertising Philippines | Outcomm Inc.<\/title>\n<meta name=\"description\" content=\"Although OOH is not difficult to understand at all, there are still common misconceptions that make brands shy away from it. In this article, we\u2019re going to debunk common OOH misconceptions and replace it with research-based facts from online discussions of outdoor advertising thought leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking OOH: Debunking Common Misconceptions\" \/>\n<meta property=\"og:description\" content=\"Although OOH is not difficult to understand at all, there are still common misconceptions that make brands shy away from it. In this article, we\u2019re going to debunk common OOH misconceptions and replace it with research-based facts from online discussions of outdoor advertising thought leaders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/\" \/>\n<meta property=\"og:site_name\" content=\"Indoor & Outdoor Advertising Philippines | Outcomm Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Outcomm.ph\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-27T01:49:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T01:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2026\/08\/OUTCOMM-LinkedIn-Article-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"angela glodoviza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"angela glodoviza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/\"},\"author\":{\"name\":\"angela glodoviza\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#\\\/schema\\\/person\\\/729ba076f03d19a7d797c98171aed96e\"},\"headline\":\"Rethinking OOH: Debunking Common Misconceptions\",\"datePublished\":\"2026-08-27T01:49:43+00:00\",\"dateModified\":\"2026-08-27T01:51:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/\"},\"wordCount\":636,\"publisher\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/outcomm.ph\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/OUTCOMM-LinkedIn-Article-4-1024x550.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/\",\"url\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/\",\"name\":\"Rethinking OOH: Debunking Common Misconceptions - Indoor & Outdoor Advertising Philippines | Outcomm Inc.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/outcomm.ph\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/OUTCOMM-LinkedIn-Article-4-1024x550.png\",\"datePublished\":\"2026-08-27T01:49:43+00:00\",\"dateModified\":\"2026-08-27T01:51:49+00:00\",\"description\":\"Although OOH is not difficult to understand at all, there are still common misconceptions that make brands shy away from it. In this article, we\u2019re going to debunk common OOH misconceptions and replace it with research-based facts from online discussions of outdoor advertising thought leaders.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/outcomm.ph\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/OUTCOMM-LinkedIn-Article-4.png\",\"contentUrl\":\"https:\\\/\\\/outcomm.ph\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/OUTCOMM-LinkedIn-Article-4.png\",\"width\":1200,\"height\":644},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/rethinking-ooh-debunking-common-misconceptions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/outcomm.ph\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rethinking OOH: Debunking Common Misconceptions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#website\",\"url\":\"https:\\\/\\\/outcomm.ph\\\/\",\"name\":\"Indoor & Outdoor Advertising Philippines | Outcomm Inc.\",\"description\":\"Be Seen. Be Heard. Be Felt. Beyond Outdoor\",\"publisher\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#organization\"},\"alternateName\":\"Indoor & Outdoor Advertising Philippines | Outcomm Inc.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/outcomm.ph\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#organization\",\"name\":\"Outcomm Inc.\",\"alternateName\":\"Outcomm Inc. Beyond Outdoor\",\"url\":\"https:\\\/\\\/outcomm.ph\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/outcomm.ph\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/cropped-outcomm-01-1.png\",\"contentUrl\":\"https:\\\/\\\/outcomm.ph\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/cropped-outcomm-01-1.png\",\"width\":2029,\"height\":553,\"caption\":\"Outcomm Inc.\"},\"image\":{\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Outcomm.ph\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/outcomm-inc\\\/mycompany\\\/\",\"https:\\\/\\\/www.instagram.com\\\/outcomminc\\\/\"],\"description\":\"For 20 years and counting, we have been a consistently formidable media company in the competitive industry of advertising, both outdoors and indoors. Today, Outcomm ranks among the leading Outdoor Advertising companies in the Philippines offering top-quality billboard faces and LED video boards around Metro Manila.\",\"email\":\"sales@outcomm.ph\",\"telephone\":\"+63 917 7051 884\",\"legalName\":\"Outcomm Incorporated\",\"foundingDate\":\"2000-12-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/outcomm.ph\\\/#\\\/schema\\\/person\\\/729ba076f03d19a7d797c98171aed96e\",\"name\":\"angela glodoviza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2ecda6dca1bf07d462c2fa39476ea2a8ede976bb401aa87fc658992b94251b6?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2ecda6dca1bf07d462c2fa39476ea2a8ede976bb401aa87fc658992b94251b6?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2ecda6dca1bf07d462c2fa39476ea2a8ede976bb401aa87fc658992b94251b6?s=96&r=g\",\"caption\":\"angela glodoviza\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rethinking OOH: Debunking Common Misconceptions - Indoor & Outdoor Advertising Philippines | Outcomm Inc.","description":"Although OOH is not difficult to understand at all, there are still common misconceptions that make brands shy away from it. In this article, we\u2019re going to debunk common OOH misconceptions and replace it with research-based facts from online discussions of outdoor advertising thought leaders.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/","og_locale":"en_US","og_type":"article","og_title":"Rethinking OOH: Debunking Common Misconceptions","og_description":"Although OOH is not difficult to understand at all, there are still common misconceptions that make brands shy away from it. In this article, we\u2019re going to debunk common OOH misconceptions and replace it with research-based facts from online discussions of outdoor advertising thought leaders.","og_url":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/","og_site_name":"Indoor & Outdoor Advertising Philippines | Outcomm Inc.","article_publisher":"https:\/\/www.facebook.com\/Outcomm.ph\/","article_published_time":"2026-08-27T01:49:43+00:00","article_modified_time":"2026-08-27T01:51:49+00:00","og_image":[{"width":1200,"height":644,"url":"https:\/\/outcomm.ph\/wp-content\/uploads\/2026\/08\/OUTCOMM-LinkedIn-Article-4.png","type":"image\/png"}],"author":"angela glodoviza","twitter_card":"summary_large_image","twitter_misc":{"Written by":"angela glodoviza","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/#article","isPartOf":{"@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/"},"author":{"name":"angela glodoviza","@id":"https:\/\/outcomm.ph\/#\/schema\/person\/729ba076f03d19a7d797c98171aed96e"},"headline":"Rethinking OOH: Debunking Common Misconceptions","datePublished":"2026-08-27T01:49:43+00:00","dateModified":"2026-08-27T01:51:49+00:00","mainEntityOfPage":{"@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/"},"wordCount":636,"publisher":{"@id":"https:\/\/outcomm.ph\/#organization"},"image":{"@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/#primaryimage"},"thumbnailUrl":"https:\/\/outcomm.ph\/wp-content\/uploads\/2026\/08\/OUTCOMM-LinkedIn-Article-4-1024x550.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/","url":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/","name":"Rethinking OOH: Debunking Common Misconceptions - Indoor & Outdoor Advertising Philippines | Outcomm Inc.","isPartOf":{"@id":"https:\/\/outcomm.ph\/#website"},"primaryImageOfPage":{"@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/#primaryimage"},"image":{"@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/#primaryimage"},"thumbnailUrl":"https:\/\/outcomm.ph\/wp-content\/uploads\/2026\/08\/OUTCOMM-LinkedIn-Article-4-1024x550.png","datePublished":"2026-08-27T01:49:43+00:00","dateModified":"2026-08-27T01:51:49+00:00","description":"Although OOH is not difficult to understand at all, there are still common misconceptions that make brands shy away from it. In this article, we\u2019re going to debunk common OOH misconceptions and replace it with research-based facts from online discussions of outdoor advertising thought leaders.","breadcrumb":{"@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/#primaryimage","url":"https:\/\/outcomm.ph\/wp-content\/uploads\/2026\/08\/OUTCOMM-LinkedIn-Article-4.png","contentUrl":"https:\/\/outcomm.ph\/wp-content\/uploads\/2026\/08\/OUTCOMM-LinkedIn-Article-4.png","width":1200,"height":644},{"@type":"BreadcrumbList","@id":"https:\/\/outcomm.ph\/rethinking-ooh-debunking-common-misconceptions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/outcomm.ph\/"},{"@type":"ListItem","position":2,"name":"Rethinking OOH: Debunking Common Misconceptions"}]},{"@type":"WebSite","@id":"https:\/\/outcomm.ph\/#website","url":"https:\/\/outcomm.ph\/","name":"Indoor & Outdoor Advertising Philippines | Outcomm Inc.","description":"Be Seen. Be Heard. Be Felt. Beyond Outdoor","publisher":{"@id":"https:\/\/outcomm.ph\/#organization"},"alternateName":"Indoor & Outdoor Advertising Philippines | Outcomm Inc.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outcomm.ph\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/outcomm.ph\/#organization","name":"Outcomm Inc.","alternateName":"Outcomm Inc. Beyond Outdoor","url":"https:\/\/outcomm.ph\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/outcomm.ph\/#\/schema\/logo\/image\/","url":"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/03\/cropped-outcomm-01-1.png","contentUrl":"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/03\/cropped-outcomm-01-1.png","width":2029,"height":553,"caption":"Outcomm Inc."},"image":{"@id":"https:\/\/outcomm.ph\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Outcomm.ph\/","https:\/\/www.linkedin.com\/company\/outcomm-inc\/mycompany\/","https:\/\/www.instagram.com\/outcomminc\/"],"description":"For 20 years and counting, we have been a consistently formidable media company in the competitive industry of advertising, both outdoors and indoors. Today, Outcomm ranks among the leading Outdoor Advertising companies in the Philippines offering top-quality billboard faces and LED video boards around Metro Manila.","email":"sales@outcomm.ph","telephone":"+63 917 7051 884","legalName":"Outcomm Incorporated","foundingDate":"2000-12-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/outcomm.ph\/#\/schema\/person\/729ba076f03d19a7d797c98171aed96e","name":"angela glodoviza","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f2ecda6dca1bf07d462c2fa39476ea2a8ede976bb401aa87fc658992b94251b6?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f2ecda6dca1bf07d462c2fa39476ea2a8ede976bb401aa87fc658992b94251b6?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2ecda6dca1bf07d462c2fa39476ea2a8ede976bb401aa87fc658992b94251b6?s=96&r=g","caption":"angela glodoviza"}}]}},"_links":{"self":[{"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/posts\/14564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/comments?post=14564"}],"version-history":[{"count":4,"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/posts\/14564\/revisions"}],"predecessor-version":[{"id":14569,"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/posts\/14564\/revisions\/14569"}],"wp:attachment":[{"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/media?parent=14564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/categories?post=14564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outcomm.ph\/api\/wp\/v2\/tags?post=14564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}