{"id":7037,"date":"2021-05-06T01:27:54","date_gmt":"2021-05-05T17:27:54","guid":{"rendered":"https:\/\/uat.outcomm.ph\/?p=7037"},"modified":"2025-06-03T15:16:04","modified_gmt":"2025-06-03T07:16:04","slug":"the-next-big-thing-in-ooh-advertising","status":"publish","type":"post","link":"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/","title":{"rendered":"Augmented Reality: The Next Big Thing in Digital Out-of-Home Advertising"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

You\u2019ve seen them in a lot of sci-fi movies and videogames. You even see them now in the camera filters of some social media apps such as Snapchat, Instagram, and Tiktok. It almost seems like magic to you when you see it for yourself.<\/p>\n\n\n\n

Augmented Reality (AR)<\/em><\/strong> had become quite common in the past decade as the technology surrounding smartphones continue to advance. Although we\u2019re still far from fully holographic advertisements, the future of out-of-home advertising is fast approaching. And it\u2019s right at the palm of everybody\u2019s hands.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

What is Augmented Reality (AR)?<\/em><\/strong><\/h2>\n\n\n\n

Augmented Reality (AR) is an improved real-world version of the environment with the use of technology. It is different from virtual reality (VR) which lets you immerse yourself in a fictional world. With AR, people can experience the fun<\/a> of interacting with computer-generated objects without escaping from the real world.<\/p>\n\n\n\n

Augmented Reality can be used in various applications such as in video games, productivity apps, and digital out-of-home advertising. Applying AR into these everyday objects invites interactivity and engagement towards these products.<\/p>\n\n\n\n

What are examples of Augmented Reality (AR) in Outdoor Advertising<\/em><\/strong>?<\/h2>\n\n\n\n

The application of AR has been proven to be a success in digital out-of-home (DOOH) advertising. Some of the best and unforgettable examples of AR digital out-of-home advertising campaigns include Pepsi Max\u2019s Unbelievable Bus Shelter<\/em>, Kinder\u2019s Jump Into Africa<\/em>, and Burger King\u2019s Burn That Ad<\/em>.<\/p>\n\n\n\n

\"\"
(Source: BBC News)<\/figcaption><\/figure>\n\n\n\n

The Pepsi Max Unbelievable Bus Shelter<\/em><\/a> used AR technology to project realistic images on a bus shelter wall. The bus shelter wall was equipped with cameras outside and a large digital out-of-home display inside, giving commuters the illusion of an invisible wall.<\/p>\n\n\n\n

While the bus commuters wait for the next bus to arrive, a series of \u201cunbelievable\u201d events would play on the screen. Such events include a devastating car crash, a UFO invasion, and a terrifying tiger walking towards the bus shelter. Pepsi Max\u2019s AR OOH ad succeeded in adding a rush of excitement to the commuters\u2019 \u201cboring\u201d out-of-home daily routine.<\/p>\n\n\n\n

\"\"\/
(Source: Aircards)<\/figcaption><\/figure>\n\n\n\n

Now here\u2019s something for the kids. Kinder\u2019s Jump Into Africa<\/em><\/a> AR advertising campaign invited kids to experience the African safari inside the supermarket. Upon entering the code found in select Kinder products, customers can get a chance to view a one-of-a-kind virtual safari experience from their mobile phone cameras.<\/p>\n\n\n\n

Customers (the children, for this matter) would use their camera to explore a virtual safari where animals are waiting to be discovered. Facts and trivia are included in every animal, providing a fun learning experience for the kids.<\/p>\n\n\n\n

\"\"\/
(Source: El Publicista)<\/figcaption><\/figure>\n\n\n\n

In an attempt to mock their competitors, Burger King launched the Burn That Ad<\/em><\/a> AR advertising campaign. Burger King asked their customers to look for their competitors\u2019 advertisements so they could \u201cburn the ad\u201d using their phone cameras. Burger King also announced that customers would be receiving coupons for \u201cburning\u201d ads using the Burger King mobile app.<\/p>\n\n\n\n

Upon knowing this, customers rushed to various advertising spots and started pointing their phone cameras towards Burger King\u2019s competing ads. Burger King\u2019s AR digital out-of-home advertisement had succeeded in locating both where their competitors advertise and where their target customers are located.<\/p>\n\n\n\n

Interactivity is Key<\/em><\/strong><\/h2>\n\n\n\n

There are only three words for this kind of phenomenon: \u201cPeople enjoy interactivity.\u201d Digital out-of-home advertisements that use AR technology attract more customers because people are attracted to things that involve their interaction.<\/p>\n\n\n\n

By applying AR into your digital out-of-home advertisements, brands could give their customers the impression that they are fun, exciting, and approachable.<\/p>\n\n\n\n

Thinking about starting an AR digital out-of-home advertising campaign? Call Outcomm now<\/a> at 09175375110 or at (02) 8856-2285 and start your unbelievable ad campaign today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just like sci-fi, but it\u2019s real.<\/p>\n","protected":false},"author":1,"featured_media":7040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[240,283,280,281,282,284,241],"class_list":["post-7037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-advertising","tag-app","tag-ar","tag-augmented-reality","tag-mobile","tag-mobile-app","tag-ooh"],"yoast_head":"\nAugmented Reality: The Next Big Thing in Digital Out-of-Home Advertising - Indoor & Outdoor Advertising Philippines | Outcomm Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality: The Next Big Thing in Digital Out-of-Home Advertising\" \/>\n<meta property=\"og:description\" content=\"Just like sci-fi, but it\u2019s real.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Indoor & Outdoor Advertising Philippines | Outcomm Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Outcomm.ph\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T17:27:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T07:16:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/pasted-image-0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"624\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"outcomm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"outcomm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/\"},\"author\":{\"name\":\"outcomm\",\"@id\":\"https:\/\/outcomm.ph\/#\/schema\/person\/32dab758cf90125ed1ad93913ea4512d\"},\"headline\":\"Augmented Reality: The Next Big Thing in Digital Out-of-Home Advertising\",\"datePublished\":\"2021-05-05T17:27:54+00:00\",\"dateModified\":\"2025-06-03T07:16:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/\"},\"wordCount\":628,\"publisher\":{\"@id\":\"https:\/\/outcomm.ph\/#organization\"},\"image\":{\"@id\":\"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/pasted-image-0.png\",\"keywords\":[\"advertising\",\"app\",\"ar\",\"augmented reality\",\"mobile\",\"mobile app\",\"ooh\"],\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/\",\"url\":\"https:\/\/outcomm.ph\/the-next-big-thing-in-ooh-advertising\/\",\"name\":\"Augmented Reality: The Next Big Thing in Digital Out-of-Home Advertising - 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