{"id":8028,"date":"2021-05-28T10:18:20","date_gmt":"2021-05-28T02:18:20","guid":{"rendered":"https:\/\/uat.outcomm.ph\/?p=8028"},"modified":"2025-06-03T15:13:28","modified_gmt":"2025-06-03T07:13:28","slug":"data-analytics-report-of-edsa-led-for-the-month-of-february-2021","status":"publish","type":"post","link":"https:\/\/outcomm.ph\/data-analytics-report-of-edsa-led-for-the-month-of-february-2021\/","title":{"rendered":"EDSA LED &#8211; Data Analytics Report (February 2021)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/DAR-February-2021-1024x432.png\" alt=\"\" class=\"wp-image-11247\" srcset=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/DAR-February-2021-1024x432.png 1024w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/DAR-February-2021-300x127.png 300w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/DAR-February-2021-768x324.png 768w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/DAR-February-2021-1536x648.png 1536w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/DAR-February-2021-2048x864.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The following is a report on the data gathered by the <a href=\"https:\/\/outcomm.ph\/sites\/l-e-d-guadalupe\/\">EDSA Guadalupe LED board<\/a> on February 2021.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-audience-overview\"><strong><em>Audience Overview<\/em><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"624\" height=\"281\" src=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-20-1.png\" alt=\"\" class=\"wp-image-12215\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-20-1.png 624w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-20-1-300x135.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"624\" height=\"302\" src=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-21-1.png\" alt=\"\" class=\"wp-image-12214\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-21-1.png 624w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-21-1-300x145.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>The EDSA Guadalupe LED reached 563,447 unique visitors who visited the site for a total of 1,803,030 times for the whole month of February 2021. Visitors peaked during Week 3 (Feb. 14 to Feb. 20), the week after Valentine\u2019s Day.<\/p>\n\n\n\n<p>Almost half of the site\u2019s visitors are newcomers, meaning that this month was their first time to see the LED board. More than half of the site\u2019s visitors are returning visitors, meaning that they have already seen the LED board before.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-demographics\"><strong><em>Demographics<\/em><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"274\" src=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-22-1.png\" alt=\"\" class=\"wp-image-12217\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-22-1.png 624w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-22-1-300x132.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>Majority of the site\u2019s visitors this month are from the Adult age group (35-64), which comprises 55.59% of the audience. This is followed by the Young Adult (16-34) and Senior (65+) age groups, which comprise 36.22% and 8.2% of the audience respectively.<\/p>\n\n\n\n<p>Majority of the site\u2019s visitors are Female, which comprises 71.79% of the audience. Meanwhile, only 28.22% of the audience are Male.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-brands\"><strong><em>Brands<\/em><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"276\" src=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-23-1.png\" alt=\"\" class=\"wp-image-12218\" style=\"aspect-ratio:16\/9;object-fit:contain;width:800px;height:auto\" srcset=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-23-1.png 624w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-23-1-300x133.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>The pie chart above shows the brands or places where the audience was headed to. Among the named brands listed above, gas stations were the most frequently visited. They were followed by convenience stores, restaurants, and drugstores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-audience-segments\"><strong><em>Audience Segments<\/em><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"266\" src=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-24-1.png\" alt=\"\" class=\"wp-image-12219\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-24-1.png 624w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-24-1-300x128.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>The word map above is a visual representation of the share of the profiled audience segment. Majority of the site\u2019s visitors are commuters or travelers, food lovers, property and business owners, and gadget enthusiasts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-location-performance\"><strong><em>Location Performance<\/em><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"280\" src=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-25-1.png\" alt=\"\" class=\"wp-image-12220\" srcset=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-25-1.png 624w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-25-1-300x135.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"248\" src=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-26-1.png\" alt=\"\" class=\"wp-image-12221\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-26-1.png 624w, https:\/\/outcomm.ph\/wp-content\/uploads\/2021\/05\/image-26-1-300x119.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>Visitors peaked on the following days: Feb 3 (Wed), Feb 11 (Thu), Feb 21 (Sun), and Feb 26 (Fri). Notable events during this month that might have influenced these spikes were the Lunar New Year on Feb 12 (Fri), Valentine\u2019s Day on Feb 14 (Sun), and the EDSA People Power Revolution Anniversary on Feb 25 (Thu).<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><em><em>All these data are being detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, <a href=\"https:\/\/www.facebook.com\/Outcomm.ph\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, Twitter, and Skype, all of which can be found on a smartphone.<\/em><\/em><\/p>\n\n\n\n<p>Learn more about audience measurement! <a href=\"https:\/\/outcomm.ph\/contact-us\/\">Call us now<\/a> at 09175375110 or at (02) 8856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm&#8217;s LED video boards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is a report on the data gathered by the EDSA Guadalupe LED board on February 2021. Audience Overview The EDSA Guadalupe LED reached 563,447 unique visitors who visited the site for a total of 1,803,030 times for the whole month of February 2021. Visitors peaked during Week 3 (Feb. 14 to Feb. 20), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[250,255,257,254,256,252,253,251],"class_list":["post-8028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","tag-data-analytics","tag-edsa-guadalupe","tag-edsa-guadalupe-led","tag-edsa-led","tag-guadalupe-led","tag-led","tag-led-board","tag-statistics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EDSA LED - Data Analytics Report (February 2021) - Indoor &amp; Outdoor Advertising Philippines | Outcomm Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outcomm.ph\/data-analytics-report-of-edsa-led-for-the-month-of-february-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDSA LED - Data Analytics Report (February 2021)\" \/>\n<meta property=\"og:description\" content=\"The following is a report on the data gathered by the EDSA Guadalupe LED board on February 2021. 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