The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Digital Out-of-home (DOOH) Media Advertising

5 Ways Digital Out-of-Home (DOOH) Advertising Benefits Your Brand

July 31, 2025

Introduction

The future of digital out-of-home (DOOH) advertising campaigns in the Philippines is bright. Market trend reports indicate that interactive and immersive OOH advertising campaigns attract consumers and then encourage them to share their experiences on social media. This trend is good news if your brand is aiming to gain more traction. Once you capture a tech-savvy audience, the likelihood of achieving brand engagement, awareness, and recognition increases.

If you are considering DOOH ads for your next campaign, read this guide by Outcomm to explore the benefits this option offers.

What Is the Difference Between Out-of-Home Advertising and Digital Out-of-Home Advertising?

Traditional out-of-home advertising is generally printed, made of physical materials, and static. They include traditional billboards, bus shelter ads, and mall signage. Because they’re static, the messages for these types do not change throughout their display time; if you want to replace your messaging, you will need to take down the old one and set up another with the help of an advertising agency.

On the other hand, digital out-of-home advertising campaigns utilize display screens, such as LED billboards and digital signage, and rely on internet connectivity to properly function. Unlike traditional OOH placements that stay the same for a specific period, DOOH ads can change depending on pre-set conditions. For instance, an advertisement promoting an upcoming boxing match may be programmed to update its content once the event has taken place.

DOOH ads aren’t limited to just images or tangible elements. The displays may be in video format or utilize subtle motion and augmented reality (AR) to attract attention and keep the target audience engaged. The popular 3D billboards that feature cute animals or pop-culture icons are good examples of DOOH formats that have gained traction in online social spaces.

5 Ways Digital Out-of-Home (DOOH) Advertising in the Philippines Elevates Your Brand

How can digital out-of-home (DOOH) advertising campaigns in the Philippines help elevate your brand so it reaches a broader audience and leaves a lasting impression on people’s minds? The key is to harness the full potential of this format. To achieve this, you need to understand what makes this strategy effective.

Draws in a Tech-Savvy Demographic

DOOH advertising, with its eye-catching visuals and attention-grabbing novelty, is effective in drawing younger audiences. And these audiences? They always have their phones with them. Place an attractive ad that leverages cuteness or the element of surprise, and you can expect those carrying a handset to snap a picture or video of your advertisement. The advantage here is that these same people are likely to share their snaps on their social media accounts, automatically bringing your brand closer to people who would otherwise never see your DOOH ad.

Enables Better Audience Targeting

Digital out-of-home ads feature technologically advanced components that facilitate easier tracking of metrics. While you have no way of telling which printed OOH ads work, digital ads can be outfitted with Internet of Things (IoT) devices that can scan the general profile of the crowd near your ad. For instance, if the foot traffic consists of employees, your digital street ads may be programmed to display messaging relevant to that demographic.

Drives Contextually Relevant Campaigns

Thanks to programmatic digital out-of-home (DOOH) ads, campaigns can now be planned and tailored to real-time events and conditions. Intelligent, strategic bidding helps display your brand messaging in locations where it matters the most. And since it’s programmatic, the parameters are based on solid consumer data and inventory, eliminating potential biases and subjectivity that can occur when a human decides which ad to display. These types of ads can also base their displays on real-time environmental data; if it rains and you have an ad related to the weather, your chances of getting the digital OOH ad slot increase.

Provides Helpful Data for Analytics

Installing action trackers on digital ads can give campaign runners a glimpse of the consumer journey. An example might be an eye-level digital mall sign that prompts passersby to tap the screen to your restaurant. Comparing the number of walk-ins on a specific day with the number of interactions your ad received may inform you of the effectiveness of your campaign. Of course, correlation does not automatically imply causation, so you need to devise a way to pinpoint which of your customers visited your restaurant as a result of the ad they engaged with.

Gathering this type of data can help inform your next campaign steps and offer a deeper insight into your target audience’s behavior, which in turn enables you to create more effective advertisements.

Encourages Community Engagement

Out-of-home advertising has gained popularity in recent years, largely due to the rise of social media. The ads that catch people’s attention due to their unique, innovative qualities and impressive visuals are likely to be shared in virtual spaces, enabling your brand to reach a different set of audiences, such as those who are at home but still active online. Get enough hype, and these homebuddies might just consider going out to see your ad for themselves!

Another way to engage your audience is to contribute to community well-being by providing more than just digital signage. An infrastructure that the public can use, such as bike parking and charging stations, can effectively draw people to your brand. Giving back to the community while also promoting your business is a brilliant way to retain a positive public reputation.

Conclusion

With digital out-of-home (DOOH) advertising in the Philippines poised to grow in the coming years, your marketing campaign should include this platform in your considerations. This is particularly important if you aim to increase awareness of your brand across a wide range of demographics. Beyond their broad reach, DOOH placements offer additional brand-boosting benefits, including enhanced audience targeting and community engagement.

Outcomm recognizes the vast potential of DOOH advertising to make a significant impact. Call our team today so we can set up your digital OOH placements in high-traffic areas in Metro Manila and beyond!