The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Reliable Advertising Help for Outdoor Media

Need Help Advertising? Here’s How Outdoor Media Support Brands

July 31, 2025

Introduction

Out-of-home (OOH) advertising has long been a part of Metro Manila’s urban character. So ubiquitous is this element that even fictional shows set in the capital, like “Trese,” did not fail to capture the city’s massive billboards. However, it’s precisely because these types of ads are now taken for granted that people tend to tune them out, defeating the purpose of the OOH ads in the first place. This tendency may be one of the reasons why some brands doubt the effectiveness of OOH advertising campaigns in boosting their businesses.

Still, using OOH advertising platforms to reach a broader audience and boost brand recall remains a practical and cost-effective way to promote your business. That is, if you know how to navigate the challenges this approach poses. The goal is to make the public look up, or straight at, these promotional materials again. To achieve this, you should consider seeking help from outdoor media advertising agencies.

How exactly does the right agency help you work around the issues you might face when putting up your ad? Read this Outcomm guide to find out.

How Outdoor Media Companies Help Brands Navigate Challenges in OOH Advertising

A reliable out-of-home advertising agency should be aware of the challenges in the industry and acknowledge these issues, rather than denying them. A good collaborator for your brand campaigns should be transparent about the hurdles you might face, but does not stop at complaining about these concerns; instead, they look for ways to work around them.

To test the agency’s mettle, it will be helpful to recognize the challenges yourself and then gain knowledge of how competent media companies resolve those issues.

Competition With Digital Marketing Campaigns

With people spending an average of 4.5 hours on their mobile phones, it’s not surprising that OOH advertising faces tough competition from online advertising. The latter is also designed to target specific audiences based on tracked online behaviours, which means the ads people see on social media, search engines, games, and everywhere they visit using their phones are somewhat personalized.

Scrolling for long periods on devices is so prevalent that we even have a term for it — doomscrolling — and online marketing companies ensure they take advantage of this tendency. The challenge is how to pull people from their devices to look around and notice your ads.

Solution: Incorporate Digital Technology Into Ads

The good news is that OOH advertising, particularly the digital types, is attracting more people to engage with brands like never before. In the past, billboards and ad signs were just a part of the urban fabric that the population had grown accustomed to seeing, but today’s technology helps these ads capture public attention. Even better, well-designed and witty ads encourage people to share them on social media.

In a way, the physical presence of advertisements in actual spaces extends their existence by also being part of the virtual space. Notice, for instance, how an ad featuring a cat prompted onlookers to take out their phones and share the experience online. Notice also how this creative advertising placement encouraged both young and old people to capture a moment.

Regulatory and Compliance Issues

The Philippine government regulates OOH advertising to prevent obstruction of landscape views, traffic hazards, and debasement of aesthetic and cultural values and traditions. Executive Order 165 outlines standards for billboards and signs, specifying setbacks, surface size, height, and location of the physical ads.

These regulations, of course, should be welcomed, but it’s also true that they limit your brand’s possible placements. The challenge is for OOH media agencies to adhere to the rules while also achieving optimal results.

Solution: Look for Reputable, Law-Abiding Ad Agencies

You don’t want your brand to be associated with advertising agencies that disobey the law, so prioritize finding a vendor that respects and adheres to regulations. To do so, research the agency and look for any information that indicates signs of non-compliance. If you find anything, steer clear of that vendor.

You can also ask the agency itself how they plan to comply with these regulations and how they can ensure that your ad placements remain optimal, even with the limitations in place.

Environmental and Aesthetic Concerns

Producing ads might pose environmental risks if the process is not aligned with sustainability and eco-friendly approaches. Use of plastic, ink, and other non-renewable materials increases waste and contributes to carbon emissions. Brands concerned about the environmental implications might have to think twice before hiring anyone to print their ads.

Aesthetic qualities are also a concern. Barring content restrictions on particular images and messaging, how you place your brand within the context of the location is also crucial. The ad placement itself conveys your brand’s sense of wit and sensitivity. For instance, it would be ironic to promote your brand as family-friendly if it’s located in the more dangerous parts of the metro, or if it’s placed side-by-side with an ad promoting alcoholic drinks.

Solution: Design Contextually Relevant Ads

The key to reducing the environmental impact of your ads is to opt for agencies that use recycled materials and adhere to the billboard and signage guidelines. Another solution is to opt for digital ads, which use zero printed materials while also maximizing the number of ads you can display at different times of the day.

Regarding aesthetic concerns, the smart move is to design contextually relevant messaging in a location that best suits your brand. A reliable agency will be able to point you to inventories that align with your vision, but you need to communicate clearly what areas you don’t want your business to be associated with. Be as specific as possible on your restrictions so the agency can better optimize its placements.

Monitoring and Measurement of Ad Results

It has long been a challenge for companies advertising via OOH ad formats to monitor the results of their campaigns. After all, just because thousands of eyes have seen your ad does not tell you enough about the actions these viewers took after. You can only hazard a guess on who among your physical and online shop visitors is a direct result of your billboard and signage campaigns.

Traditional OOH advertising is focused on boosting brand awareness, recognition, and recall, but your tools are limited in measuring these metrics. The challenge is how to work around these limitations and gain valuable insights that you can refer to for planning your next campaign.

Solution: Integrate Tracking Technology Into Ads

Fortunately, modern OOH advertising solutions utilize tracking and programmatic technology to aid you in monitoring your campaign’s effectiveness. You can gather information by setting up an interactive display and programming the ad to track gestures, then comparing them with online and in-person shop visits.

Programmatic OOH ads also update in real-time to better serve your target demographics — a digital train ad may display messages relevant to employees on weekdays, then switch to promotions that resonate with families or groups of friends on weekends.

Get Reliable Advertising Help From Outcomm

At Outcomm, you can expect to get all the advertising help you need to ensure your outdoor media campaign’s success. Our extensive inventory list and various ad formats offer you ample options to promote your brand more effectively. We don’t place ads for the sake of closing a deal — we ensure that every placement is executed with malasakit and commitment to excellence.

We also offer digital OOH solutions, so we can help you keep up with the advancements in the industry. Our team awaits your call!

Conclusion

If you want your brand to benefit from outdoor media advertising campaigns, getting help from expert agencies is the best way to achieve your goals. The perfect collaborator recognizes the challenges of this type of advertising but also has numerous solutions to address the issues and remain successful. Test a company’s mettle by asking the team how they plan to address your concerns, and refer to this guide for the answers you should look for.

Need to learn more about the challenges and solutions involving OOH advertising? Contact Outcomm today!