The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Leading Wide-Reach MRT Advertising Provider

How To Attract the Right Audience With Your MRT Advertising Campaign

March 24, 2026
Industry News

Introduction

With a recorded 136 million passengers in 2024 and continuous growth this year, the Metro Rail Transit (MRT) Line 3 is a prime location for out-of-home (OOH) advertising in the Philippines. Your brand will certainly have a field day in this busy transit — you can place decal ads on the station stairs, set up stand-alone billboards on the platform, or install mini posters inside the train cab. The possibilities to reach your target audience are endless.

However, placing all those ads is not enough for your message to resonate with the right audience. Yes, OOH advertising’s strength is in how it boosts brand awareness and visibility, but your brand needs to be noticed first by the people who matter. Want to learn how to combine the wide reach of transit ads and strategic campaign planning? Outcomm outlines several key tips for you in this article.

How Do You Define the Right Audience?

Your advertising campaigns can only yield results if you define the right audience for your messaging first. But what exactly is the right audience? Also referred to as your target audience, this segment of the population comprises the consumers most likely to be interested in your product or service and the ones you would want to attract as customers or clients.

You can determine your target audience by looking into your target market and categorizing consumers based on age, gender, location, income, life stage, and pain points. Your brand’s messaging will land more effectively if you know who exactly you are talking to. In a broad train ad campaign, catching the attention of that specific audience and holding their interest is a much better result than turning heads at random.

Ways To Attract the Right Audience With Your MRT Advertising Campaign

Launching an advertising campaign in Philippine train stations, like in the MRT, is fairly easy, as long as you can win the bidding for an ad placement. However, acquiring that ad spot is just the beginning. Your next step is to establish a solid idea of your target audience, then shape your messaging so it resonates with them.

You can be specific in your approach by researching what characteristics your target audience shares. Then, incorporate these qualities when creating an ad. Moreover, you can follow these tips to attract the right people to your brand:

Leverage Micro Moments

In marketing and advertising, micro moments refer to the fleeting instances when consumers make a decision about a product or service. Checking their phones for a nearby restaurant, inquiring about a ticket price, and googling fun activities for the weekend are examples of these micro moments that marketers leverage to promote their brands.

In the case of MRT station advertising, you should determine which micro moments your target audience might be experiencing as they wait in line on the platform or tap their cards on the gates. Perhaps a commuter was thinking of switching jobs and proceeds to pick up their phone — if you have an ad for an all-in-one job search app placed directly at their line of sight, they might look at it first and decide to use their gadget to check out your app instead. The long dwell times in trains raise the possibility that such a micro moment may generate a lead.

Adapt Signage Standards

Incorporating your MRT ad in the train station’s signage is a smart way to get your messaging across to your target audience. You can craft safety reminders and subtly incorporate your brand into the display content. However, you need to follow the station’s signage standards so your ads become more effective.

Also, note that government agencies continue to improve railway stations, and signage is one of the elements that they constantly upgrade. To keep up, research international design and accessibility standards and pay close attention to factors that catch people’s eyes, like color schemes, font readability, and placements.

Put Yourself in the Audience’s Shoes

No other ad messaging is more impactful than the one that resonates with your audience’s emotions and reflects their experiences. Ad content that speaks to people is relatable and can make the audience feel seen, heard, and understood. To do this, you should conduct comprehensive research on MRT riders’ shared experiences or note your experience riding the train yourself.

Being on the field is particularly helpful as you can see your ad from the point of view of the public. The key is to learn to empathize with the commuters’ external situation and try to form theories on what they can be thinking about in the moment, then create a message as if you are speaking to them. For instance, if you know that your audience is tired and would like nothing more than to lie in their bed, an advertisement that encourages them to relax after a long day may hold their interest longer than other irrelevant messages.

Run Small A/B Tests

You can take advantage of the ease of putting up online advertisements to test which message resonates with your audience more. This can be a seven-day campaign using two different formats for promoting your brand on social media, designed so they reach a particular demographic and their geographic location. With built-in analytics tools, you can assess which iteration performs more effectively and then select the one with better performance, tweaking it for an MRT advertisement.

Combining digital advertisement campaigns and getting information from analytics tools can help you develop precision in your messaging. You might also learn surprising trends when you test your ads first, so you ultimately improve your train station promotions.

Make Your Ads Interactive

Nothing boosts brand engagement than an interactive ad that targets a bored train passenger. Take advantage of long waiting lines in MRT stations by setting up advertising assets that encourage people to look at your ad longer. Instructing them to scan the QR code to obtain a discount card or touch a specific section of the ad to make a change are some ways to hold their attention. Engaging with the ad beyond sight can help the ad stick with the audience. If you succeed in reeling them in, you can increase the chances of that commuter remembering your brand and considering it in the future.

Conclusion

Advertising in Philippine railway stations, especially in highly congested hubs such as the MRT Line 3, is a smart move that effectively promotes your brand. That said, it’s not enough to leverage the high volume of commuters taking the transit. To ensure that your advertisement works, you should be intentional in what message you put out, as well as when, where, and how you display it. Once you’ve crafted a message that you are sure will resonate with your audience, you have done half the work.

Ready to start your brand campaign through transit advertising? Call Outcomm today and let’s discuss your needs!