The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Types of Out-of-home (OOH) Media Advertising

How To Make the Most of Out-of-Home Media Types in the Philippines

July 31, 2025

Introduction

Utilizing out-of-home media to promote your brand in the Philippines is a practical move because it aligns with the public’s positive perception of this advertising type. Proof of this is the recent reports indicating that consumers rated out-of-home (OOH) advertisements as “better in quality” and gave these ads a high score in the “innovation” category. These findings support the growing popularity of OOH advertisements, especially 3D and LED billboards and programmatic on-ground signs.

With this evolution of OOH advertisements, the future looks bright for the industry. If your brand wants to leverage this momentum, you will need a guide to help you choose the most effective OOH media types. This article by Outcomm explores how you can make the most of each OOH advertising format.

How To Leverage the Different Forms of Out-of-Home Media in the Philippines

Each type of OOH advertising has its unique qualities that make it effective in reaching specific campaign goals. Understanding how each format works is key to leveraging all these different types of out-of-home media and using them to your brand’s full advantage. From billboards to street furniture, here are ways to maximize your OOH campaign and reap impressive results.

Strategic Billboard Placements

Billboards make up a significant portion of the Manila skyline, which may pose a challenge to your brand in standing out. That’s why it’s crucial to rely on inventory vendors that know precisely where to place your ads for maximum visibility and highly relevant leads. The location should be aligned with what your marketing team has learned about your target audience, including where they are in their purchasing journey and what their goals might be in taking the route where your billboard is located.

It’s no wonder that many billboard advertising products are placed near malls and strategically positioned so that potential mallgoers can see them. The message of your ad might just be the final nudge for a person to visit your branch finally and buy your product. The actual message is essential, too — generally, you would want your audience to take action after seeing your billboard ad. In case of ads placed near a shopping center, the call-to-action line “Visit our Store at Mall X” is more relevant than instructing the audience to scan a QR code. The latter is less likely to pose a traffic hazard as well.

Timely Transit Advertisements

The success of out-of-home advertising is largely attributed to the timeliness of its message. If you are utilizing transit ads for your next promotional campaign, you would want to gather data on the routes with the highest volume of passengers and pedestrians. Understanding those regular touchpoints can then provide you with insights on the general demographic of the crowd, which can help you decide what type of messaging to craft so that your brand resonates with your target audience. After learning this valuable information, your next goal is to time your ads so they stay relevant to those who will see them.

For timely transit advertisements, using digital formats can be the easier and more practical option, as your media provider can program the display to show ads relevant to current events, the weather, or the type of people taking a particular route. For instance, a digital ad for a coffee shop may change depending on the time of day, advertising breakfast meals in the morning and dessert specials in the evening.

Relevant Ad Messages in Malls

Advertising in a mall may be counterintuitive, because people are likely to pass by your branch and check out your products, right? Not so fast. Consumers walking around the mall may either know precisely what they want to purchase or be unsure of where to go. Either way, you would like to direct this captive audience to your store by using ads that resonate with them.

To reach these mallgoers, one effective strategy is to assist them with wayfinding. Malls, after all, can be tricky to navigate. A lost shopper will appreciate signs that point them toward the nearest exits or indicate the location of restaurants. Depending on your brand, you can tailor your messaging so your ad is placed in a relevant sign that tells the audience both the direction to essential areas and the exact location of your store. For instance, some eye-level stand-alone ad signs near the mall’s restrooms might bear a message encouraging potential consumers to buy a hygiene kit.

Interactive Displays at Sidewalks

DOOH advertising in the form of digital signage or infrastructure placed at eye level can be leveraged to stop people in their tracks and engage with the ad. If you are selling coffee, you may display an ad that resembles a menu and let the public select a coffee of their choice. Then, display a call-to-action message at the end to encourage them to check out the product in person. If you are promoting clean energy, placing a charging station for electric vehicles in the community bearing your brand is a tangible way to encourage your target audience to interact with your advertisement.

Interaction and engagement encourage curiosity for new audiences and social media sharing for those who have already experienced the ad. People who have experienced your ads may also remember your brand more than those who passively look at a billboard.

Creative Use of Street Furniture

Bus shelters, public benches, and any other street furniture that people may use are fertile grounds for innovative ad ideas that can resonate with your audience. The key is to consider that those who are likely to see these advertisements have longer dwell times in these locations. That said, you’d want to attract their attention right away but not bore them. Designs that lead the eye toward your core message, or allow a part of the ad to be usable by the public, can yield better results and make a greater impact.

Of course, making the ads as relevant as possible to the majority of people using the street furniture is paramount. For instance, if the users of a particular waiting shed are female office workers, the messaging of your brand should touch their pain points and offer your product as a solution, without bombarding them with long-winded information.

Ready To Advertise? Start With Outcomm

Harnessing the power of out-of-home media in the Philippines is best done with a reputable and trustworthy advertising agency. You will want to entrust your brand to a company that understands your vision and seeks only to offer the best placements so you can reap positive results.

With Outcomm’s wide range of OOH advertising solutions, you’re sure to get the most effective campaign and the most strategic locations to bring your brand to a broader audience. Call our team today to explore your OOH ad options.

Conclusion

Out-of-home (OOH) media in the Philippines endures for its timeless quality and the wide range of possibilities it offers in promoting your brand. Better yet, technological innovations have made it easier to engage a tech-savvy public that is more than willing to share your message with the world through the internet. If you aim to reach a wider audience, now is the time to choose from a range of OOH advertisements and leverage their unique qualities to benefit your brand.

To help you start, contact the Outcomm team now!