Baygon’s goal was simple but challenging: drive sales and boost brand perception in one of the most crowded ad spaces in the city. Starting with a single strong idea, we built it out through cross-functional collaboration, adapting quickly to changes (including a last-minute smoke machine replacement).
Our creative direction went beyond static billboards, opting for a fresher, more dynamic look that captured attention in a high-clutter environment. Despite tight deadlines and logistical hurdles, the campaign stood out, becoming a trending topic and a proud moment for the team.
