The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Fun Theory: The Secret to an Engaging OOH Advertisement

Hint: It’s all about fun.

Imagine this. It’s another busy day in the city today. You’re not even in a hurry since working at the office fills you with dread every day. And on your way, you stumble upon the usual flight of stairs and the slow-moving escalator going up. Except that this time, the stairs are shaped like a piano keyboard and each step that you take produces a tone. Which path would you take if you were going up? The stairs or the escalator?

I bet you’d choose the stairs.

People Love Doing Something Fun

That is exactly what Volkswagen did in 2009 with their Piano Staircase Initiative. Volkswagen wanted to know how they could convince people to take the stairs instead of the escalator. So, they turned an often overlooked flight of stairs into a piano keyboard. People eventually realized how much fun it was to make music with their footsteps. Surprisingly, 66% more people than normal chose the stairs over the escalator than usual.

The Piano Staircase Initiative was the first in a series of fun social experiments in Volkswagen’s unique brand campaign called “The Fun Theory.” The automotive company also had other fun projects in the campaign: the world’s deepest trash bin, shopping cart fast lanes in supermarkets, and a slide for people who are in a rush to go downstairs.

The Fun Theory in Action

Volkswagen’s The Fun Theory campaign quickly became viral. And soon, people and brands from around the world started to bring more fun to everybody’s lives.

Here are a few examples:

These trash bins in Lucerne, Switzerland encouraged people to throw their trash by showing a fun way to get the trash into the trash bin. The trash bin on the left shows a free throw line where people can shoot their trash from. Meanwhile, the one of the right invites people to hopscotch their way towards the trash bin.

Liquor Hand Sanitizer?!

A team of students from Northumbria University in UK designed a hand sanitizer dispenser that ejects real alcoholic drinks – or so it seemed. The shocking sight of an upside-down bottle of liquor was enough to invite curiosity from people who wanted to know what alcohol smelled like on their hands – even when there was only sanitary alcohol inside the bottle.

“Take a Seat.”

Cookies Quartet, a famous restaurant in Hong Kong, promoted their wonderful dining experience by bringing it to the general public. They set up an elegantly decorated dining table in the middle of a busy path with a sign inviting people to “Take a Seat.” Those who took a seat were treated to exquisite samples of delicious food as a quartet of violinists performed a tune for them. Guests were handed a QR code to use the next time they came to the restaurant for a discount.

It’s All About Fun!

So, how can you make your outdoor advertisements more attractive and effective? It’s simple: add a flavor of fun to your advertisements and see The Fun Theory at play!

The Fun Theory had made a huge impact on the lives of many individuals all around the world. It not only made people’s daily life more fascinating and engaging, but it also reminded us that we all need /a little fun and comedy every now and then.

This fun initiative, as seen in the restaurant’s example above, can also be applied in advertising. When you, as a brand, successfully evoked pleasant feelings in your customers, they will remember you as someone who made them happy for a day. And it’s happy sensations like this that strengthen your customers’ trust in your brand.

Ready to add more fun to your next outdoor ad campaign? Call Outcomm now at 09175375110 or at (02) 8856-2285 and start your fun-filled outdoor ad campaign today.