The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Top Digital Out-of-home Advertising Companies

Top Qualities To Look For in an Out-of-Home Advertising Company

July 31, 2025

Introduction

You can reach a broader audience and increase awareness and recognition of your brand through various strategies. To maximize your reach, collaborating with top out-of-home (OOH) advertising companies in the Philippines is a practical way to achieve your objectives. With the expected growth in the industry, particularly in digital OOH placements, you can make the most out of this ad type to attract an engaged audience.

The key is to find the best advertising agency to take your brand to new heights. Read this guide by Outcomm to learn which qualities you need to look for.

Qualities To Look For When Hiring an Out-of-Home Advertising Company

The best OOH advertising companies can help you succeed because they have the capability to determine which ad placements are most effective. Before you consider any agency, you should be able to understand what sets it apart from others and assess whether those stand-out qualities contribute to your goals. Below are the things you should look for:

Clear Brand Messaging

You must understand the advertising agency at a glance. Otherwise, their branding is not clear enough, and that might have implications for how they will handle your OOH ad campaigns. You should be able to determine what the agency’s unique selling proposition is easily, so you can gauge right away if it’s the right collaboration for your advertising goals.

For instance, if the agency’s primary offering is digital OOH solutions, its branding, identity, and messaging should all lead to that offer. It should also be knowledgeable about the digital OOH landscape and should be able to give you advice on how to harness the power of this modern-day advertising solution.

Extensive Inventory List

The primary benefit of hiring an OOH advertising agency is that it enables you to reach a broader audience. In that case, it should follow that the company you’re planning to hire has an extensive inventory for ad placements. If you want your brand to be recognized by train commuters, the agency should have slots in the MRT or LRT. If you want drivers to pay attention, the company should have placements in traffic-heavy roads, such as the EDSA highway, and in cities with a high volume of vehicles, like Quezon City.

In addition to an impressive inventory list, the right agency should be able to pinpoint where to place your ad most effectively, depending on what you are trying to promote. The team you are working with should be capable of deciding, based on what they have learned from past campaigns, which locations help particular brands shine or where the ad gains the most traction on social media. A trustworthy agency will be confident enough to explain to you the rationale behind the placements, too.

Diverse Ad Formats

The advantage of working with OOH and DOOH advertising companies is that most of them will likely offer a wide range of formats for you to choose from. This capacity is related to the agency’s extensive inventory list — they should have plenty of placements for each ad category. This way, you can maximize your brand’s reach.

Working with an advertising agency offering diverse formats will enable you to target different sets of audiences, which can later inform your future advertising plans and strategies. Ads in different formats also encourage your marketing team to tailor their messaging to the presumed viewers of the ad. If your brand uses a billboard, it should be eye-catching and memorable, but not too distracting for pedestrians and drivers on the move. If the same brand uses train sticker ads, they should be quick to read and easy to understand for commuters who are idle yet preoccupied.

Tech-Savvy Initiatives

Out-of-home advertising has endured for so long because the advancements in this industry make the approach somewhat fresh. You should take advantage of this technology by partnering with a tech-savvy advertising agency. Opt for an OOH media company that is not afraid to try new strategies and integrate modern solutions into their offerings.

Today, the focus is on programmatic OOH advertising and digital format ads, which both enable contextual messaging and improved lead tracking. To weigh your options more effectively, be sure to ask the agency about their process for leveraging these modern OOH ad solutions. The agency that can clearly explain the steps and incorporate them into your brand vision is the one you would want to go with.

Flexible Campaign Solutions

Even if a company leads with digital out-of-home advertising solutions, it will become an issue if its approach is limited to that option. At times, a blend of digital and traditional OOH ads can be more effective, especially when you consider the location of the inventories and the target demographic of the marketing message. Good advertising agencies will assess your goals and then come up with multiple options on how best to place your ads in various formats so that you can maximize your reach.

Additionally, in the digital OOH advertising area itself, there are several options to choose from, from LED billboards to interactive ad signs. The right agency for you is the one that can offer various digital ad solutions tailored to your campaign goals; for instance, a 3D cat billboard in the Bonifacio Global City (BGC) to attract a younger crowd, and then a wayfinding mall sign to your shop to engage families and groups of friends.

Help Your Brand Reach More People With Outcomm

The top out-of-home advertising companies in the Philippines can help elevate your brand, not through brute force, but through a foolproof, tried-and-tested process that results from years of experience and in-depth expertise.

With Outcomm, your advertising goals will be within reach. Our team has over 20 years of experience helping brands reach new audiences and gain much-needed traction among target consumers. We lead with malasakit, excellence, discipline, integrity, and accountability, making us one of the most trusted agencies in the OOH advertising landscape.

Conclusion

If you want your brand to reach a wider audience, consider collaborating with top out-of-home advertising companies in the Philippines. To do so, look for the qualities that set the best apart from the rest — check if the agency has a clear brand message, possesses an extensive inventory list, offers diverse ad formats, proposes tech-savvy initiatives, and provides flexible campaign solutions. The one that ticks all of the boxes is the media company you should be working with.

At Outcomm, your marketing strategy is in good hands. Contact us today to start your advertising journey!