The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

High-Impact Train Advertising Services

The Ways Brands Can Maximize the Benefits of Train Advertising

March 24, 2026
Industry News

Introduction

Many commuters prefer to wait in long lines to board trains rather than get stuck in EDSA traffic, because a railway ride can take them from point A to B much faster than when they take buses, taxis, or private vehicles. For your brand, this high volume of passengers and long dwell times make train platforms in the Philippines a prime location for advertising.

Train platforms provide maximum exposure, which is good for boosting brand awareness. However, your messaging can sometimes fall flat if the audience is not interested in your products or services. The question, hence, is how to leverage the inherent advantages of train advertising in the Philippines so more people notice your campaign. This article by Outcomm can help you explore ways to do so.

How Can Your Brand Maximize Train Advertising in the Philippines?

If you are launching a train advertising campaign in the Philippines, you need to learn how to best leverage this format to achieve maximum results. You need not worry about ad space because railway platforms welcome advertisements, providing dedicated spots for promoting brands. What you need to focus on is whether your messaging can land on the right audience. To help you, here are some tips for how to maximize train advertising’s strengths.

Promote Upcoming Events

Train station advertising can become a powerful communication medium for promoting events that your brand sponsors. Passengers waiting on platforms will find it hard to miss a train wrap, and this type of visibility reaches further; for instance, when an MRT train wrapped in an event ad passes the elevated railway along EDSA, passersby using footbridges and EDSA bus riders are likely to see it as well. Moreover, some of these ad wraps can capture media attention; if the ad creates enough buzz, you can see it being featured in print and television, effectively boosting its reach.

The urgency of the promotion also encourages the audience to look at the ad longer — if they know the event is near, they are likely to find the exact dates and commit that information to memory. That micro act born out of a commuter’s curiosity can potentially lead to the target audience actually considering going to the event.

Advertise New Products

Billboards in train stations are unmissable, thanks to their prominent locations on platforms and near entrances and exits. Many people end up looking at these ads, too, because they are positioned along their line of sight. If your brand is planning a product launch and you are in partnership with the railway, a station domination approach can help you reach more people faster by placing cohesive ads for a single brand in the busiest rail hubs.

Japan’s train advertising is a good source of examples for an interactive station domination approach, like this student-relevant advertisement for an energy drink. Its brilliance is in narrowing down its target audience while also piquing the interest of its secondary market. The strategy resulted in the media picking up the ad placement, further boosting awareness of the brand.

Appeal to Commuters’ Emotions

Riding the MRT 3 during rush hours provides you with insights into the mixed emotions of the commuting public — the ones waiting in line for hours, passengers who need to stand from the first station to the last station, those who are running late, and the last-minute passenger who forces himself to fit inside the packed train cab. All these experiences and the emotions associated with them can help shape your messaging so it resonates with your target audience.

With mostly tired or busy people as your audience, you wouldn’t want to annoy or upset them with your ad. Incorporating witty, grounded lines that use Pinoy humor can pique your audience’s interest in your brand, but the same strategy could backfire if you take the humor too far to the point that your messaging sounds insensitive or too pushy. As such, conducting field research on past train ads and how they impacted customers will provide solid guidance for crafting your message.

Leverage the Need for Safety

You can combine your brand’s subtle messaging with signs that provide safety guides for train passengers. Try reframing the usual railway messages, like instructing passengers not to step past the yellow line on the platform while waiting for the train, or reminding them to take care of their passes, so they are on-brand and yet serve the purpose of promoting safety in the train station. You can also tie your brand messaging to directional signs to essential areas, like the help desk or the toilet, provided that the railway management permits it.

If you can’t use the usual signs, you can instead leverage ad spaces inside the train. Small ad posters on the handrails or on the windows are hard to miss; you just have to ensure that your messaging appeals to the train commuters’ emotional need for safety.

Entertain via Interactive Ads

Interactive train ads can become a source of entertainment for bored passengers, provided you get the people’s attention first. To maximize engagement and interaction, place your interactive advertisements in locations where the dwell time is the longest, such as near the platform or inside the train cab.

For instance, if your display encourages the audience to scan a QR code to unlock a new character for an online game, it should be placed in an area where people can get a clear view of the code and can scan it even from a short distance by zooming their phone cameras to the ad.

Offer Exclusive Perks

To encourage more buzz, you can choose to offer perks exclusive to train riders, and rely on word of mouth and media coverage to spread the news. A commuter who is tired of seeing ads daily may see your brand in a new light if you offer that person a perk just for riding the train and paying attention. This strategy will involve careful planning, logistical considerations, and budget management, but if you pull it off, not only will more people become interested in your brand, but you might even help increase the ridership in that train station — a win-win scenario for your brand and the railway company.

Some of the perks that are easy to access by train commuters include a discount code for a product you are promoting or a raffle ticket number for an upcoming volleyball match.

Conclusion

Train advertising in the Philippines will remain vibrant in the years to come, as more railways are constructed and train station companies encourage the use of ad spaces in their platforms. For this reason, launching an ad campaign in train stations is an approach you can’t afford to pass up, whether your brand has been in the game for years or you are only starting out. The key is to ensure that you get the attention of your target audience with intentional, strategic, and well-placed messaging.

Ready to begin your out-of-home media campaigns? Contact Outcomm today.