Advertising has become easy to recognize, but some of its forms are easier to ignore. We see sponsored posts between the content we actually want to consume, skip ads before videos, scroll past promotional content, and move on from messages that feel too much like they are trying to sell us something.

The strategy of occupying spaces, especially in prime locations, gives the impression that a brand is not like any other as they hold a higher standard for product choices. This is also one of the reasons why many brands still invest in OOH even after the rise of the digital age.

From minimalist and clean layouts – being uncomplicated is slowly becoming the trend, especially in marketing. But it’s just not the design that catches the attention, the copy is what people’s eyes must feast on too.