We often hear visibility and impact in the context of Outdoor Advertising. Both of these sound positive, but there’s a different depth for the two. A type of OOH like an LED can occupy a prime location, tower over busy highways, and be seen by thousands of people – but this doesn’t automatically translate to being impactful.

Advertising has become easy to recognize, but some of its forms are easier to ignore. We see sponsored posts between the content we actually want to consume, skip ads before videos, scroll past promotional content, and move on from messages that feel too much like they are trying to sell us something.

The strategy of occupying spaces, especially in prime locations, gives the impression that a brand is not like any other as they hold a higher standard for product choices. This is also one of the reasons why many brands still invest in OOH even after the rise of the digital age.