Introduction

Digital billboard advertising continues to dominate the busy roads of Metro Manila, and for good reasons. Your brand getting an ad spot in high-traffic locations helps in widening your reach and improving your visibility. If you can craft an impactful message, your ad can possibly urge onlookers to take out their phones, snap a photo, and share your idea with their friends on social media platforms. Essentially, the better you leverage this format, the higher the engagement, which hopefully will result in much-needed traction for your brand down the road. 

Of course, such positive results remain to be seen. You should test whether your out-of-home (OOH) campaigns are effective and hire an advertising agency to help you. Before you work with anyone, it is recommended to educate yourself on the factors that make digital billboard advertising in Metro Manila worthwhile. Scroll down to read Outcomm’s guide on this topic and gain confidence in promoting your brand!

How Do Digital Billboards Differ From Traditional Billboards?

Although they look the same at first glance — that is, both billboards are giant quadratic displays of brand messaging towering over roads in the capital — outdoor digital billboards are dynamic while traditional billboards are static. LED billboards can display multiple messages and dynamic imagery, sometimes going beyond by utilizing 3D technology to grab the attention of the public. 

Traditional billboards, meanwhile, are made of printed materials that are less easily changed. This type of billboard might create 3D illusions to catch attention, but it’s rare for them to feature moving visuals, let alone change messaging as quickly as digital billboards.

Digital and traditional billboards also differ in their pricing. Generally, the former is more expensive, as it requires internet, electricity, and expert upkeep to be functional. That said, you don’t have to spend as much on printing the displays, as the assets are all digital. 

Are Digital Billboard Advertising Campaigns in Metro Manila Worth It?

Digital billboard advertising in Metro Manila is not going away anytime soon, judging by the city skyline. However, is it still worth it when we already have search engine and social media ads to raise brand awareness? The short answer is yes, billboards are worth including in your advertising budget. The key is to not choose between the two types, but to utilize both to maximize your campaign potential.

In the case of using digital billboards, you can expect to enjoy the following advantages:

Dynamic Messaging

LED billboards are perfect for dynamic advertising. You can update, change, or test different versions of your ad without taking down the physical display, because all you need to do is provide your advertising agency with the materials to show on the billboard. This capability also enables you to switch up messages in real-time, especially if you are riding on a particular hype. 

For instance, if your ad features an athlete promoting your apparel brand and they later win, say, the Olympics, you can adjust your messaging to celebrate the victory and link it to your brand’s promotion. A video clip of said athlete’s winning moment wearing your product, which is available to thousands of commuters to see, is a good way to get your brand out there; it may even make you a desirable brand partner for other athletes. 

Impactful Visuals

Linked to the LED billboard’s dynamic messaging are visuals that leave an impact on the audience. True, you need expertise from graphic designers to ensure you are using the right color palettes, fonts, and layouts. However, unlike with traditional billboards, digital types empower your designers to be bolder in their ideas and execution, because they know that the billboard display can move. It might even be possible that, instead of the usual image and text traditional billboards show, your designers turn to minimalistic designs and let the shapes and colors speak for themselves. 

A good example of a non-traditional ad design approach is 3D billboards featuring animals that look like they’re falling off a building while still looking adorable — people are drawn to such novelties. The public is likely to share them on social media, giving your brand extended advertising capabilities. 

Engaging Format

In addition to their dynamic messaging and impactful visuals, digital billboards are more effective than traditional types in engaging their target audience. We have mentioned how passersby can’t help but take a video of a 3D cat advertisement, which counts as engagement, but there are more possibilities that you can take advantage of if you maximize the technology.

Thanks to a digital billboard’s capability to display multiple promotions, your company is not limited to just images or videos of your products and services. You can also encourage audience participation by instructing them to comment on what they liked about your brand via social media, and then displaying that post on the billboard. Provided that you choose which social media posts to display, you can help your audience feel seen. As advancements continue to increase, the possibility of interacting with potential customers through billboards will be more varied, too. 

Built To Last

Print billboards are shiny and attractive at first, but their glow diminishes in time due to wear and tear. The displays you show via digital billboards, on the other hand, aren’t affected by the outdoor elements because they’re only shown on the screen. Sure, the LED screen itself might be damaged if disasters strike, but your visuals will stay pristine, and you can always display them again once the LED panels are fixed. 

In addition to digital billboards lasting longer, these OOH tools are more cost-effective. After all, you don’t need to pay every time a new print billboard is installed. Moreover, your brand’s messaging switch-ups and updates are implemented faster.

Conclusion

Digital billboard advertising in Metro Manila remains an effective strategy, especially if combined with other campaign formats. Opting for digital billboards is also beneficial as they enable dynamic messaging and impactful visuals. Moreover, they engage people more easily, and they last longer than traditional types. 

Ready to bring your brand to the capital? Contact Outcomm today!