The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

How Repetition Influences Buyer Decisions

What gets buyers finally clicking the check out button? Consistently showing up that leads to familiarity and eventually, being remembered.

July 31, 2026

Businesses face a daily battle of attention – but the real deal-sealer: leaving a mark. To be honest, a consumer will not instantaneously buy your product or service the first time they see your ads. Illumination Marketing, a digital marketing agency and SEO-focused company, says that most people won’t even buy it even if they see your ads a second, third, or fourth time. This is not necessarily a result of a bad advertisement, but this is just how the human brain works.

So what gets buyers finally clicking the check out button? Consistently showing up that leads to familiarity and eventually, being remembered.

There’s a Science Behind Preference

According to a LinkedIn article by Pratik Thakker, the CEO of digital marketing solutions INSIDEA, behavioral psychology tells that repeated exposure makes something feel more credible to the public eye. This means that a repeated encounter, whether on a logo or tagline, builds trust bit by bit. A 2022 LinkedIn B2B Institute Study also found that 5% who have firm buying decisions prefer the brands they already recognize. While the other 95% are not in-market at the given time.

Notice the familiarity of popular brands like McDonalds, Adidas, Viber, or Maybelline? Spanning from the taste of their foods, the quality of shoes, the viber notification sound, to a go-to make-up brand – on all of these, familiarity to most people have already been established. Not just because they have enough funds to advertise, but because they did NOT stop advertising despite their popularity. At this time when affiliate marketing and TikTok live selling are getting the spotlight, these brands adopted wisely.

To understand further, here’s how repetition influences buyer decisions:

Lock in with the Mere-Exposure Effect

A repeated exposure to something increases the preference for it and this occurrence is called the “mere-exposure” effect. This psychological phenomenon explains that the more we see a message, brand, or logo, the more we tend to trust them – even when nothing changes. One advertising strategy for this is to repeatedly put brands on different billboard spots, scattered in premium locations for repeated exposure.

The more repetition and exposure, the less uncertainty for buyers.

Repetition = Recognition

In simpler terms, if people can’t remember you, they won’t buy from you. Remembering comes in different aspects, like remembering how well the service you gave them or how well your product affected their lives. But you can’t let them experience this if they won’t set foot in your physical store or even take a glance at your website.

Be everywhere, whether it’s in the physical or virtual world.

Lower Risk in Brand Trust

Familiarity reduces the consumer’s question “Is this worth my money?” Repeated exposure brings your brand closer to the feeling of being trusted, established, and most importantly – safe to transact with. Establishing trust gives your brand secured customers in the long run.

Key Takeaway

The key to repetition is to not bore your audience with tons of advertising materials, but to consistently show up, be relevant, and put yourself out there. In this way, consumers will stop wondering who you are and start trusting on what you can provide.

Gearing to be seen more in different locations? We’re here to help! Message sales@outcomm.ph to get started.