The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Trusted OOH Advertising Solutions Provider

OOH Advertising: Ways To Launch Effective Campaigns in the Philippines

June 17, 2025

Introduction

Out-of-home (OOH) has been in the Philippines’ advertising scene for decades. Many thought outdoor ads would be a thing of the past after a particularly challenging period during the pandemic, but it did not take long for the market to bounce back. Today, digital innovations are driving a more vibrant industry and a more engaged consumer base.

Moreover, one cannot ignore the sheer number of vehicles on the main roads and expressways, as well as the thousands of passengers boarding trains, buses, and taxis in the capital. More people are going out, partly to make up for the roughly two years they spent at home. With traffic on the rise, now is the ideal time to invest in out-of-home (OOH) advertising campaigns.

But just because there are more prospects now does not guarantee your campaign’s success. Before you put up an ad that millions will see, it is best to work with marketing experts and advertising agencies to ensure you are on the right track. In this article, we will break down the steps involved in launching an ad campaign and explain how Outcomm can assist with its execution. Scroll down to learn more!

How To Launch an Effective OOH Advertising Campaign in the Philippines

Before you can expect to see the results of your out-of-home advertising campaign, you need to lay the groundwork. The following steps will help you finalize your desired direction for your brand.

Define Your Objectives

What do you want your campaign to accomplish? OOH advertising can yield varying results, including increased brand awareness, more foot traffic, and higher customer engagement. Your campaign may target one or two objectives, but ensure that your goals are clearly defined. You cannot proceed to finalizing the type of advertising approach you will execute if your targets are not defined.

Know Your Audience

The success of your campaign relies on whether you can reach the right audience. Before you strategize your placements, determine who your target demographic is. Do you want to attract employees or students? Women or children? After identifying your targets, the next step is to study how they move. OOH advertising is about bringing your brand to where the people are — if you are targeting women in their 20s, you need to secure mobility data and demographic heat maps to identify where these prospective customers are commonly found.

Choose Strategic Locations

Your ad placement will depend on your objectives. For instance, if you want more people to recognize your brand, placing a billboard in a high-traffic area where they regularly pass by on their way to work or school can help reinforce brand recall. That’s especially true if the same people travel on those roads regularly. Meanwhile, if you want to drive more traffic to your store, placing a digital display in the mall where your branch operates will encourage curious customers to find you.

Note that ad placements are best determined in consultation with an expert like OOH advertising company, which has an inventory of locations and expertise on where an ad is most effective, depending on your objectives and target audience.

Match Format With Targets

This step involves two targets: your target audience and your target outcome. To reach both, you need to craft a brand message that resonates with the right people and encourages them to take action. For your messaging to work, you must choose the right format to convey it. Do you want to attract curious Gen Zs who share unique content on social media? Reach them using a digital, 3D billboard in which elements move, like this eye-catching ad in Shibuya. Just ensure that your ad does not stop at being visually interesting—a clear CTA at the end will create a greater impact and increase your success in reaching your brand objectives.

Plan Culturally Relevant Ads

Filipinos love it when they feel heard or seen. When crafting your ad message, ensure that you avoid using platitudes or clichés that do not resonate with our local culture and values. Instead, incorporate trends and current events into your design and messaging while also considering your target audience.

As an example, a specific billboard ad from a plastic furniture company touches on the Filipinos’ love for budgeting but increasing desire to build an aesthetically pleasing home. Considering these factors, their message states that their products offer the aesthetics people crave, yet they remain affordable.

Additionally, when leveraging trends, approach them with sensitivity and empathy — use Filipino humor without offending anyone or reference current events without coming across as out of touch.

Integrate Digital OOH

Including digital out-of-home (OOH) advertising in your campaigns is becoming increasingly necessary as more people are drawn to interactive ad displays. It may be as minimal as your ad containing a QR code that prospective customers can scan to access your online shop, or it can be as innovative as allowing pedestrians to touch elements of your street furniture displays.

Programmatic OOH advertising is an option that allows you to adjust your ad features and messaging according to peak times, weather conditions, and the latest events. It is also worth considering if you want your brand to keep up and stand out.

Measure Ad Performance

Measuring your OOH campaign performance may be challenging due to the broad demographic, but it is not impossible. Before launching your ad, determine which KPIs you should track to measure whether your objectives are met. If your goal is to increase brand awareness, your indicator that the needle is moving may be the volume of online queries about your brand or the number of mentions it has accumulated on social media.

Note that this route is not as direct as when conducting a digital ad campaign, but combining your brand’s physical presence with how people discuss it online can provide valuable insights that you can use for future advertising efforts.

Partner With Outcomm for Your OOH Advertising Needs

If you need guidance on how to start your OOH advertising campaign in the Philippines, you got us. Outcomm can provide you with crucial traffic data and offer a wide range of location inventory that you can choose from once you’ve completed your advertising preparations. We take care of the technical review of your ads and their initial launch, bound by our concept of malasakit, excellence, discipline, integrity, and accountability. Contact us today to learn more about our array of OOH advertising solutions!

Conclusion

OOH advertising in the Philippines is unlikely to disappear anytime soon. If your business isn’t considering this option yet, now is the time to prepare to launch your first billboard, transit, or mall ad campaign. However, before contacting an advertising agency like Outcomm, you must first prepare your strategy, starting with defining your objectives and crafting a message that resonates with the Filipino public.

After that, you can approach our team so we can talk about your first campaign launch. Contact us today!