Assistant Business Development Manager – Product Strategy
Job Summary
The role focuses on identifying new business opportunities, analyzing market trends, and supporting strategic initiatives to drive business growth.
The ideal candidate is analytical, resourceful, and able to translate insights into actionable strategies.
Job Responsibilities
Key Responsibilities
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New Business Identification & Opportunity Scouting
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Identify potential business opportunities across target markets and industries.
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Conduct prospecting activities to expand the company’s client base.
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Market, Client, & Competitor Intelligence
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Gather and analyze market trends, client needs, and competitor activities.
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Provide actionable insights to inform business strategies and decision-making.
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Feasibility Analysis & Business Case Development
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Conduct feasibility studies for new business opportunities or projects.
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Develop comprehensive business cases with financial and operational projections.
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Service Concept Definition (Pre-Launch)
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Define and develop new service concepts prior to launch.
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Collaborate with cross-functional teams to ensure alignment with business objectives.
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Strategic Planning Support
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Assist in the development of short-term and long-term strategic plans.
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Provide support in the execution and monitoring of strategic initiatives.
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Job Requirements
Qualifications
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Bachelor’s degree in Business, Marketing, Economics, Communications, or related field.
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Minimum of 3 to 6 years of experience corporate planning, strategy, growth, new business, consulting, or advertising/marketing strategy roles.
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Experience developing business cases, pricing logic, or commercial evaluations for new offerings.
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Background in advertising/marketing services is strongly preferred,