The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

EDSA LED - Data Analytics Report (February 2021) - Indoor & Outdoor Advertising Philippines

EDSA LED – Data Analytics Report (February 2021)

The following is a report on the data gathered by the EDSA Guadalupe LED board on February 2021.

Audience Overview

The EDSA Guadalupe LED reached 563,447 unique visitors who visited the site for a total of 1,803,030 times for the whole month of February 2021. Visitors peaked during Week 3 (Feb. 14 to Feb. 20), the week after Valentine’s Day.

Almost half of the site’s visitors are newcomers, meaning that this month was their first time to see the LED board. More than half of the site’s visitors are returning visitors, meaning that they have already seen the LED board before.

Demographics

Majority of the site’s visitors this month are from the Adult age group (35-64), which comprises 55.59% of the audience. This is followed by the Young Adult (16-34) and Senior (65+) age groups, which comprise 36.22% and 8.2% of the audience respectively.

Majority of the site’s visitors are Female, which comprises 71.79% of the audience. Meanwhile, only 28.22% of the audience are Male.

Brands

The pie chart above shows the brands or places where the audience was headed to. Among the named brands listed above, gas stations were the most frequently visited. They were followed by convenience stores, restaurants, and drugstores.

Audience Segments

The word map above is a visual representation of the share of the profiled audience segment. Majority of the site’s visitors are commuters or travelers, food lovers, property and business owners, and gadget enthusiasts.

Location Performance

Visitors peaked on the following days: Feb 3 (Wed), Feb 11 (Thu), Feb 21 (Sun), and Feb 26 (Fri). Notable events during this month that might have influenced these spikes were the Lunar New Year on Feb 12 (Fri), Valentine’s Day on Feb 14 (Sun), and the EDSA People Power Revolution Anniversary on Feb 25 (Thu).

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All these data are being detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype, all of which can be found on a smartphone.

Learn more about audience measurement! Call us now at 09175375110 or at (02) 8856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm’s LED video boards.