The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

EDSA and C5 LED Sites – Data Analytics Report (December 2022)

The following is a report on the data gathered on December 2022 by the EDSA Guadalupe LED board and the C5 Bagong Ilog LED board — Outcomm’s best digital out-of-home advertising LED boards in EDSA and C5.

EDSA GUADALUPE LED BOARD

Weekly Data Summary for the EDSA Guadalupe LED board: December 2022

Date	Total Number of Visits
Dec 1-3	730,680
Dec 4-10	903,776
Dec 11-17	895,223
Dec 18-24	900,624
Dec 25-31	914,126
December 1-31 Total	4,344,429

The table above shows the total number of visitors the EDSA Guadalupe LED board received every week of December 2022.

From December 1 to 3, a total of 73 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors increased from December 4 to 10 with 903,776 visitors but decreased from December 11 to 17 with 895,223 visitors.

The number of visitors to EDSA Guadalupe LED increased from December 18 to 24, with 900,624 visitors, and from December 25 to 31, with 914,126 visitors.

The EDSA Guadalupe LED received 4,344,429 visits from vehicle and pedestrian traffic. Several visits were reported between Christmas Day and New Year’s Eve.

The number of visitors throughout the month was high during the weekends and the holidays but was significantly low during the days between Christmas Day and New Year’s Eve.

During the weeks before Christmas Day, people went out to their Christmas shopping and attended Christmas parties. Visitor numbers peaked a few days before Christmas Day as well as before New Year’s Eve, which indicates that people traveled outside Metro Manila before the holidays.

Data Overview for the EDSA Guadalupe LED board: November 27 – December 3

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from November 27 to December 3.

November 30 (Wednesday) was Bonifacio Day. People looking to spend an extended holiday vacation may have chosen to stay home on either November 29 (Tuesday) or December 1 (Thursday).

Demographics for the EDSA Guadalupe LED board: November 27 – December 3

Around 51.78% of all visitors at the EDSA Guadalupe LED from November 27 to December 3 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 36.55% and Seniors (65+) at 15.67%. Of all the visitors, 53.11% were male, while 46.89% were female.

Data Overview for the EDSA Guadalupe LED board: December 4-11

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from December 4 to 11.

Visitors were higher on December 10 (Saturday), probably because of the UAAP Cheerdance Competition at the Mall of Asia Arena.

The trend continued the next day (Sunday) during the UAAP Men’s Basketball Finals Game 1, albeit with a slightly lower number of potential views.

Demographics for the EDSA Guadalupe LED board: December 4-11

Around 51.62% of all visitors at the EDSA Guadalupe LED from December 4 to 11 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.81% and Seniors (65+) at 14.57%. Of all the visitors, 53.39% were male, while 46.61% were female.

Data Overview for the EDSA Guadalupe LED board: December 11-17

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from December 11 to 17.

COMELEC voter registration continued on December 12 (Monday), which may have contributed to the increase in the number of people outdoors throughout the weekdays.

Strangely, the total number of visits this week is lower than the other weeks. The reason could be that people want to avoid EDSA, especially during the holiday rush. The numbers on C5 tell a different story.

Demographics for the EDSA Guadalupe LED board: December 11-17

Around 51.58% of all visitors at the EDSA Guadalupe LED from December 11 to 17 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.31% and Seniors (65+) at 15.11%. Of all the visitors, 53.46% were male, while 46.54% were female.

Data Overview for the EDSA Guadalupe LED board: December 18-24

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Guadalupe LED board site from December 18 to 24.

The number of visitors to EDSA peaked on December 20 (Tuesday) and slowly decreased until Christmas Eve. This indicates that most people have already traveled outside Metro Manila for the Christmas break as early as December 20.

The number slightly increased on December 24 (Saturday) due to people going outdoors to celebrate Christmas Eve.

Demographics for the EDSA Guadalupe LED board: December 18-24

Around 51.84% of all visitors at the EDSA Guadalupe LED from December 18 to 24 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.14% and Seniors (65+) at 15.02%. Of all the visitors, 53.56% were male, while 46.44% were female.

Data Overview for the EDSA Guadalupe LED board: December 25-31

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from December 25 to 31.

The number of visitors was significantly low throughout the week and had only jumped on December 29 (Thursday), suggesting that people have already returned to Metro Manila after the Christmas holiday break.

However, this could also suggest that people had just started traveling outside Metro Manila to begin their New Year holiday break.

Demographics for the EDSA Guadalupe LED board: December 27 – December 3

Around 51.52% of all visitors at the EDSA Guadalupe LED from December 25 to 31 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.53% and Seniors (65+) at 14.95%. Of all the visitors, 53.42% were male, while 46.58% were female.

C5 BAGONG ILOG LED BOARD

Weekly Data Summary for the C5 Bagong Ilog LED board: December 2022

Date	Total Number of Visits
Dec 1-3	566,330
Dec 4-10	725,903
Dec 11-17	770,216
Dec 18-24	722,577
Dec 25-31	725,577
December 1-31 Total	3,510,603

The table above shows the total number of visitors the C5 Bagong Ilog LED board received every week of December 2022.

From December 1 to 3, a total of 566,330 visitors were recorded to have passed by the C5 Bagong Ilog LED board site. The number of visitors increased from December 4 to 10 with 725,903 visitors and again from December 11 to 17 with 770,216 visitors.

The number of visitors on C5 Bagong Ilog LED decreased from December 18 to 24 with 722,577 visitors but slightly increased from December 25 to 31 with 725,577 visitors.

The C5 Bagong Ilog LED received 4,371,683 vehicle and pedestrian traffic visits. Several visits were reported, especially during the week before the December holidays.

The number of visitors throughout the month was exceptionally high during the weekends and the holidays but was significantly low between Christmas Day and New Year’s Eve.

During the weeks before Christmas Day, people go out to have their Christmas shopping and attend Christmas parties. Visitor numbers peaked a few days before Christmas Day and New Year’s Eve, indicating that people traveled outside Metro Manila before the holidays.

Data Overview for the C5 Bagong Ilog LED board: November 27 to December 3

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from November 25 to December 3.

November 30 (Wednesday) was Bonifacio Day. People looking to spend a more extended holiday vacation may have chosen to stay home on either November 29 (Tuesday) or December 1 (Thursday).

Demographics for the C5 Bagong Ilog LED board: November 25 to December 3

Around 51.36% of all visitors at the C5 Bagong Ilog LED from November 27 to December 3 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.55% and Seniors (65+) at 16.09%. Of all the visitors, 54.08% were male, while 45.92% were female.

Data Overview for the C5 Bagong Ilog LED board: December 4-11

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from December 4 to 11.

Visitors were significantly on December 9 (Friday), the day after the holiday on December 8 (Thursday). This number suggests that people took advantage of that day to go outdoors and enjoy a long weekend vacation.

The numbers were higher than usual on December 11 (Sunday) during the UAAP Men’s Basketball Finals Game, possibly because most of its audience is from the C5 area.

Demographics for the C5 Bagong Ilog LED board: December 4-11

Around 50.83% of all visitors at the C5 Bagong Ilog LED from December 4 to 11 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 34.47% and Seniors (65+) at 14.7%. Of all the visitors, 54.75% were male, while 45.25% were female.

Data Overview for the C5 Bagong Ilog LED board: December 11-17

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from December 11 to 17

The number of visitors this week is higher compared to other weeks. People may have been preparing for their Christmas vacation next week. Some have Christmas shopping this week, while others may have held Christmas parties.

Demographics for the C5 Bagong Ilog LED board: December 11-17

Around 50.77% of all visitors at the C5 Bagong Ilog LED from December 11 to 17 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at 34.03% and Seniors (65+) at 15.2%. Of all the visitors, 53.37% were male while 44.63% were female.

Data Overview for the C5 Bagong Ilog LED board: December 18-24

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from December 18 to 24

The number of visitors was significantly low during this week but peaked on December 20 (Tuesday) and December 23 (Friday), suggesting that people have only started their holiday vacation travel outside Metro Manila during these days.

Demographics for the C5 Bagong Ilog LED board: December 18-24

Around 50.71% of all visitors at the C5 Bagong Ilog LED from December 18 to 24 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at 33.72% and Seniors (65+) at 15.56%. Of all the visitors, 54.75% were male while 45.25% were female.

Data Overview for the C5 Bagong Ilog LED board: December 25-31

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from December 25 to 31.

The number of visitors was significantly low throughout the week and only jumped on December 29 (Thursday) and December 30 (Friday), suggesting that people have already returned to Metro Manila after the Christmas holiday break.

However, this could also suggest that many people had just started traveling outside Metro Manila to begin their New Year holiday break.

Demographics for the C5 Bagong Ilog board: December 25-31

Around 50.87% of all visitors at the C5 Bagong Ilog LED from December 25 to 31 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.5% and Seniors (65+) at 15.63%. Of all the visitors, 54.57% were male, while 45.43% were female.

Number of Audience Summary: December 2022

For December 2022, the EDSA Guadalupe LED board received a daily average of 140,142.87 visits, while the C5 Bagong Ilog LED board received a daily average of 113,245.26 visits.

Top visitor profiles on EDSA and C5 are commuters, food lovers, grocery shoppers, and gadget enthusiasts.

Most of the audience is from the Young Adult age group (16 to 34). More than half of the audience is male.

Other Outcomm billboard sites near the LED board sites, such as the EDSA MRT (Cristobal) billboard on EDSA and C5 Bagong Ilog (Salonga) on C5, have similar statistics.

All these data were detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype, all of which can be found on a smartphone.

Learn more about audience measurement! Call us now at 09175375110 or (02) 8856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm’s LED video boards.