The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

EDSA and C5 LED Sites – Data Analytics Report (February 2023)

The following is a report on the data gathered on February 2023 by the EDSA Guadalupe LED board and the C5 Bagong Ilog LED board — Outcomm’s best digital out-of-home advertising LED boards in EDSA and C5.

EDSA GUADALUPE LED BOARD

Weekly Data Summary for the EDSA Guadalupe LED board: February 2023

Date	Total Number of Visits
February 1-4	891,920
February 5-11	746,303
February 12-18	748,692
February 19-25	770,853
February 26-28	1,082,220
February 1-28 Total	4,239,988

The table above shows the total number of visitors the EDSA Guadalupe LED board received every week of February 2023.

On the first few days of the month, from February 1 to 4, a total of 891,920 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors decreased from February 5 to 11 with 746,303 visitors but increased from February 12 to 18 with 748,692 visitors.

The number of visitors increased from February 19 to 25, with 718,298 visitors. The last few days of the month, from February 26 to 28, had 1,082,220 visitors.

In total, the EDSA Guadalupe LED had 4,239,988 visitors (daily average of 151,428.14 visitors)

Data Overview for the EDSA Guadalupe LED board: January 29 – February 4

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 29 to February 4.

The frequency of visits was stable from Feb 1 to 4 (Wed to Sat). Potential views and audience were gradually increasing during the same days.

Non-stop rain showers may have caused the low overall numbers for the first few days of Feb 2023.

Demographics for the EDSA Guadalupe LED board: January 29 – February 4

Around 49.82% of all visitors at the EDSA Guadalupe LED from January 29 to February 4 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.87% and Seniors (65+) at 17.31%. Of all the visitors, 53.16% were male, while 46.84% were female.

Data Overview for the EDSA Guadalupe LED board: February 5-11

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from February 5 to 11.

Audience reach was low on Feb 5 (Sun) and high on Feb 7 (Tue). However, it gradually decreased from Feb 8 (Wed) until the end of the week.

The oil price rollback on Feb 7 (Tue) may have caused the significant increase in audience reach that day.

Demographics for the EDSA Guadalupe LED board: February 5-11

Around 50.22% of all visitors at the EDSA Guadalupe LED from February 5 to 11 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.06% and Seniors (65+) at 16.73%. Of all the visitors, 53.16% were male, while 46.84% were female.

Data Overview for the EDSA Guadalupe LED board: February 12-18

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from February 12 to 18.

The frequency of visits and audience reach remain similar all week.

Surprisingly, Valentine’s Day (Feb 14, Tue) did not cause any significant effect in the numbers.

Demographics for the EDSA Guadalupe LED board: February 12-18

Around 49.75% of all visitors at the EDSA Guadalupe LED from February 12 to 18 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.86% and Seniors (65+) at 16.39%. Of all the visitors, 52.94% were male, while 47.06% were female.

Data Overview for the EDSA Guadalupe LED board: February 19-25

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from February 19 to 25.

The frequency of visits decreased starting Feb 23 (Thu). Potential reach was high from Feb 23 (Thu) to Feb 25 (Sat).

Rain showers until the midweek may have caused the lower audience reach earlier this week.

The special holiday on Feb 24 (Fri) may have also caused the unusual valley in the graph from Feb 23 (Thu) and Feb 25 (Sat).

Demographics for the EDSA Guadalupe LED board: February 19-25

Around 50.29% of all visitors at the EDSA Guadalupe LED from February 19 to 25 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.76% and Seniors (65+) at 15.95%. Of all the visitors, 52.87% were male, while 47.13% were female.

Data Overview for the EDSA Guadalupe LED board: February 26 – March 4

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from February 26 to March 4.

The frequency of visits and audience reach remain similar from Feb 26 to 28 (Sun to Tue).

Despite the oil price rollback on Feb 28 (Tue) and rain showers during the week, the overall numbers seemed unaffected.

Demographics for the EDSA Guadalupe LED board: February 26 – March 4

Around 50.26% of all visitors at the EDSA Guadalupe LED from February 26 to March 4 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 34.05% and Seniors (65+) at 15.69%. Of all the visitors, 53.13% were male, while 46.87% were female.

C5 BAGONG ILOG LED BOARD

Weekly Data Summary for the C5 Bagong Ilog LED board: February 2023

Date	Total Number of Visits
February 1-4	687,180
February 5-11	587,897
February 12-18	576,914
February 19-25	600,911
February 26-28	659,620
February 1-28 Total	3,112,522

The table above shows the total number of visitors the C5 Bagong Ilog LED board received every week of February 2023.

On the first few days of the month, from February 1 to 4, a total of 687,180 visitors were recorded to have passed by the C5 Bagong Ilog LED board site. The number of visitors decreased from February 5 to 11 with 587,897 visitors and again from February 12 to 18 with 576,914 visitors.

The number of visitors increased from February 19 to 25, with 600,911 visitors. The last few days of the month, from February 26 to 28, had 659,620 visitors.

In total, the C5 Bagong Ilog LED had 3,112,522 visitors (daily average of 111,161.5 visitors)

Data Overview for the C5 Bagong Ilog LED board: January 29 – February 4

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 29 to February 4.

The frequency of visits and audience reach remain similar from Feb 1 to 4 (Wed to Sat).

Despite the oil price hike earlier that week, overall numbers in C5 seem to be unaffected.

Demographics for the C5 Bagong Ilog LED board: January 29 – February 4

Around 49.% of all visitors at the C5 Bagong Ilog LED from January 29 to February 4 was from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.17% and Seniors (65+) at 17.35%. Of all the visitors, 54.45% were male, while 45.55% were female.

Data Overview for the C5 Bagong Ilog LED board: February 5-11

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from February 5 to 11.

The frequency of visits and audience reach fluctuated throughout the week. They were highest on Feb 7 (Tue) and lowest on Feb 5 (Sun) and Feb 11 (Sat).

The oil price rollback on Feb 7 (Tue) may have caused the significant increase in audience reach that day.

Demographics for the C5 Bagong Ilog LED board: February 5-11

Around 49.75% of all visitors at the C5 Bagong Ilog LED from February 5 to 11 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.24% and Seniors (65+) at 17.01%. Of all the visitors, 53.66% were male, while 46.34% were female.

Data Overview for the C5 Bagong Ilog LED board: February 12-18

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from February 12 to 18.

The frequency of visits was slowly increasing from Feb 12 (Sun) to Feb 17 (Fri), but dipped on Feb 18 (Sat).

Intense rain on Feb 18 (Sat) may have caused the sudden dip in audience reach that day.

Demographics for the C5 Bagong Ilog LED board: February 12-18

Around 49.69% of all visitors at the C5 Bagong Ilog LED from February 12 to 18 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.26% and Seniors (65+) at 17.06%. Of all the visitors, 53.53% were male, while 46.47% were female.

Data Overview for the C5 Bagong Ilog LED board: February 19-25

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from February 19 to 25.

The frequency of visits decreased starting Feb 23 (Thu). Potential reach was high from Feb 23 (Thu) to Feb 25 (Sat).

Rain showers until the midweek may have caused the lower audience reach earlier this week.

The special holiday on Feb 24 (Fri) did not have a significant effect on the numbers during the latter days.

Demographics for the C5 Bagong Ilog LED board: February 19-25

Around 50.02% of all visitors at the C5 Bagong Ilog LED from February 19 to 25 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.04% and Seniors (65+) at 16.94%. Of all the visitors, 53.02% were male, while 46.98% were female.

Data Overview for the C5 Bagong Ilog LED board: February 26 – March 4

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from February 26 to March 4.

The frequency of visits was high on Feb 28 (Tue). Audience reach was low on Feb 28 (Tue).

Despite the oil price rollback on Feb 28 (Tue), audience reach was still low, possibly due to rain showers during the week.

Demographics for the C5 Bagong Ilog LED board: February 26 – March 4

Around 49.95% of all visitors at the C5 Bagong Ilog LED from February 26 to March 4 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.63% and Seniors (65+) at 16.42%. Of all the visitors, 53.52% were male, while 46,48% were female.

Number of Audience Summary: February 2023

For February 2023, the EDSA Guadalupe LED board received a daily average of 151,428.14 visits, while the C5 Bagong Ilog LED board received a daily average of 111,161.5 visits.

Top visitor profiles on EDSA and C5 are commuters, food lovers, grocery shoppers, and gadget enthusiasts.

Most of the audience is from the Young Adult age group (16 to 34). More than half of the audience is male.

Other Outcomm billboard sites near the LED board sites, such as the EDSA MRT (Cristobal) billboard on EDSA and C5 Bagong Ilog (Salonga) on C5, have similar statistics.

All these data were detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype, all of which can be found on a smartphone.

Learn more about audience measurement! Call us now at 09175375110 or (02) 8856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm’s LED video boards.