The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

EDSA and C5 LED Sites – Data Analytics Report (January 2023)

The following is a report on the data gathered on January 2023 by the EDSA Guadalupe LED board and the C5 Bagong Ilog LED board — Outcomm’s best digital out-of-home advertising LED boards in EDSA and C5.

EDSA GUADALUPE LED BOARD

Weekly Data Summary for the EDSA Guadalupe LED board: January 2023

Date	Total Number of Visits
January 1-7	926,348
January 8-14	1,069,731
January 15-21	1,073,316
January 22-28	718,298
January 29-31	674,020
January 1-31 Total	4,461,713

The table above shows the total number of visitors the EDSA Guadalupe LED board received every week of January 2023.

From January 1 to 7, a total of 926,348 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors increased from January 8 to 14 with 1,069,731 visitors and again from January 15 to 21 with 1,073,316 visitors.

The number of visitors decreased from January 22 to 28, with 718,298 visitors. The last few days of the month, from January 29 to 31, had 674,020 visitors.

In total, the EDSA Guadalupe LED had 4,461,713 visitors (daily average of 143,926.22 visitors)

Data Overview for the EDSA Guadalupe LED board: January 1-7

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 1 to 7.

The frequency of visits started to slightly increase on Jan 4 (Wed).

People returning from the provinces after the New Year holiday break may have influenced the number of visitors.

Demographics for the EDSA Guadalupe LED board: January 1-7

Around 49.49% of all visitors at the EDSA Guadalupe LED from January 1 to 7 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.87% and Seniors (65+) at 17.63%. Of all the visitors, 53.16% were male, while 46.84% were female.

Data Overview for the EDSA Guadalupe LED board: January 8-14

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 8 to 14.

The frequency of visits started to decrease on Jan 11 (Wed). Audience reach was low on Jan 12 (Thu).

Canceled flights and class suspensions due to bad weather this week may have affected the dip in audience reach on Jan 12 (Thu).

Demographics for the EDSA Guadalupe LED board: January 8-14

Around 49.94% of all visitors at the EDSA Guadalupe LED from January 8 to 14 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.79% and Seniors (65+) at 17.27%. Of all the visitors, 53.01% were male, while 46.99% were female.

Data Overview for the EDSA Guadalupe LED board: January 15-21

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 15 to 21.

The frequency of visits was similar all week. Audience reach was high on Jan 16 (Mon) and Jan 18 (Wed) but low from Jan 19 (Thu) to Jan 21 (Sat).

Canceled flights and class suspensions due to bad weather this week may have affected the lower audience reach starting on Jan 19 (Thu).

Demographics for the EDSA Guadalupe LED board: January 15-21

Around 49.77% of all visitors at the EDSA Guadalupe LED from January 15 to 21 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.70% and Seniors (65+) at 17.53%. Of all the visitors, 52.46% were male, while 47.54% were female.

Data Overview for the EDSA Guadalupe LED board: January 22-28

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 22 to 28.

The frequency of visits was high on Jan 24 (Tue). Potential views increased on Jan 24 (Tue) and remained stable for the rest of the week.

Repairs on C5 Ortigas and Pasig Boulevard started on Jan 21 (Sat) and may have also affected the overall traffic count in EDSA Guadalupe this week.

Demographics for the EDSA Guadalupe LED board: January 22-28

Around 50.15% of all visitors at the EDSA Guadalupe LED from January 22 to 28 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.76% and Seniors (65+) at 17.09%. Of all the visitors, 53.1% were male, while 46.9% were female.

Data Overview for the EDSA Guadalupe LED board: January 29 – February 4

This graph shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from January 29 to February 4.

The frequency of visits started to decrease on Feb 1 (Wed). Audience reach was high on Jan 31 (Tue).

The oil price hike and cancelled flights on Jan 31 (Tue) may have affected this week’s numbers.

Demographics for the EDSA Guadalupe LED board: January 29 – February 4

Around 49.82% of all visitors at the EDSA Guadalupe LED from January 29 to February 4 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.87% and Seniors (65+) at 17.31%. Of all the visitors, 53.16% were male, while 46.84% were female.

C5 BAGONG ILOG LED BOARD

Weekly Data Summary for the C5 Bagong Ilog LED board: January 2023

Date	Total Number of Visits
January 1-7	656,428
January 8-14	909,621
January 15-21	940,242
January 22-28	602,896
January 29-31	518,740
January 1-31 Total	3,627,927

The table above shows the total number of visitors the C5 Bagong Ilog LED board received every week of January 2023.

From January 1 to 7, a total of 656,428 visitors were recorded to have passed by the C5 Bagong Ilog LED board site. The number of visitors increased from January 8 to 14 with 909,621 visitors and again from January 15 to 21 with 602,896 visitors.

The number of visitors decreased from January 22 to 28, with 602,896 visitors. The last few days of the month, from January 29 to 31, had 518,740 visitors.

In total, the C5 Bagong Ilog LED had 3,627,927 visitors (daily average of 117,029.90 visitors)

Data Overview for the C5 Bagong Ilog LED board: January 1-7

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 1 to 7.

The frequency of visits was similar throughout the week but with slight spikes on Jan 3 (Tue) and Jan 5 (Thu). Potential views were high on Jan 1, 4, and 7 (Sun, Wed, and Sat).

People returning from the provinces after the New Year holiday break may have influenced the number of visitors.

Demographics for the C5 Bagong Ilog LED board: January 1-7

Around 48.47% of all visitors at the C5 Bagong Ilog LED from January 1 to 7 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.28% and Seniors (65+) at 18.25%. Of all the visitors, 54.7% were male, while 45.3% were female.

Data Overview for the C5 Bagong Ilog LED board: January 8-14

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 8 to 14.

The frequency of visits fluctuated throughout the week with slight spikes on Jan 9 and 12 (Mon and Thu). Potential views were low on Jan 10 (Tue) and high on Jan 12 (Thu).

Gas price rollback on Jan 10 (Tue) may have enticed motorists to return to the road, thus affecting audience reach later in the week.

Demographics for the C5 Bagong Ilog LED board: January 8-14

Around 48.82% of all visitors at the C5 Bagong Ilog LED from January 8 to 14 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.49% and Seniors (65+) at 17.69%. Of all the visitors, 54.56% were male, while 45.44% were female.

Data Overview for the C5 Bagong Ilog LED board: January 15-21

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 15 to 21.

The frequency of visits gradually increased until Jan 19 (Thu) but then decreased until Jan 20 (Fri). The audience reach increased until Jan 18 (Wed) and declined until the end of the week.

Canceled flights and class suspensions due to bad weather this week may have affected the dip in audience reach on Jan 19 (Thu).

Demographics for the C5 Bagong Ilog LED board: January 15-21

Around 49.08% of all visitors at the C5 Bagong Ilog LED from January 15 to 21 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.56% and Seniors (65+) at 17.36%. Of all the visitors, 54.98% were male, while 45.02% were female.

Data Overview for the C5 Bagong Ilog LED board: January 22-28

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 22 to 28.

The frequency of visits was high on Jan 25 (Wed). Audience reach was low on Jan 23 (Mon).

Repairs on C5 Ortigas and Pasig Boulevard started on Jan 21 (Sat), affecting the overall traffic count on C5 Bagong Ilog this week.

Demographics for the C5 Bagong Ilog LED board: January 22-28

Around 49.57% of all visitors at the C5 Bagong Ilog LED from January 22 to 28 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 32.95% and Seniors (65+) at 17.48%. Of all the visitors, 54.33% were male, while 45.67% were female.

Data Overview for the C5 Bagong Ilog LED board: January 29 – February 4

This graph shows the daily overview of the potential visits and reach recorded at the C5 Bagong Ilog LED board site from January 22 to 28.

The frequency of visits was high on Jan 25 (Wed). Audience reach was low on Jan 23 (Mon).

Repairs on C5 Ortigas and Pasig Boulevard started on Jan 21 (Sat), affecting the overall traffic count on C5 Bagong Ilog this week.

Demographics for the C5 Bagong Ilog LED board: January 29 – February 4

Around 49.48% of all visitors at the C5 Bagong Ilog LED from January 29 to February 4 were from the Young Adult age group (16 to 34), followed by Adults (35 to 44) at 33.17% and Seniors (65+) at 17.35%. Of all the visitors, 54.57% were male, while 45.43% were female.

Number of Audience Summary: January 2023

For January 2023, the EDSA Guadalupe LED board received a daily average of 143,926.22 visits, while the C5 Bagong Ilog LED board received a daily average of 113,245.26 visits.

Top visitor profiles on EDSA and C5 are commuters, food lovers, grocery shoppers, and gadget enthusiasts.

Most of the audience is from the Young Adult age group (16 to 34). More than half of the audience is male.

Other Outcomm billboard sites near the LED board sites, such as the EDSA MRT (Cristobal) billboard on EDSA and C5 Bagong Ilog (Salonga) on C5, have similar statistics.

All these data were detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype, all of which can be found on a smartphone.

Learn more about audience measurement! Call us now at 09175375110 or (02) 8856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm’s LED video boards.