The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Why Matching OOH Advertising to Your Goals Matters

July 1, 2026

If you’re a business looking to promote and are considering Outdoor Advertising, you should know that Out-of-Home (OOH) Advertising platforms aren’t just the common billboards. OOH platforms span from billboards to LED displays, street furniture, extraordinary executions, to transit ads. While they seem similar to each other, they have their own goals and advantages, depending on a brand’s target. When you’re starting a business or just wanting to try something “new”, it’s important to match OOH with your marketing goals and here’s why.

Understanding OOH Platforms

Out-of-Home Advertising is simply different types of platforms used to reach people outside of their homes. It is considered beneficial as it reaches a large and diverse audience without ads being blocked, skipped, or switched off. OOH comes in different types, here are some examples and why you should choose them.

Billboards

Also known as traditional advertising, billboards are the most common type of OOH. Billboards may be perceived as costly for some businesses, but brands still use this format for their campaigns on brand awareness and keeping them as top-of-mind in their category. According to One Day Agency, an international integrated advertising and marketing agency, billboards keep a brand’s target audience engaged throughout their journey outside.

Invest on this if: your goal is visual impact, target wider audience in premium locations, advertise in a non-invasive method (pop-up ads or telemarketing calls).

LED Displays

This type of platform is modernly known as digital billboards which are computer-controlled electronic displays with technical abilities that take Outdoor advertising to a more creative level. LED displays play short-form videos or animations that are relatively eye-catching to various types of audiences.

Invest on this if: your goal is to step out of traditional advertising and place your brand’s animation in big LED screens.

Transit Ads

If you’re advertising in an urban area, transit ads are also strategic since most people are commuting daily and where else could they be found? Public transportations. One Day Agency emphasizes that transit ads are highly effective as they reach anyone – from tourists to employees, to locals. An example of this is the recent full bus ad wrap of Goya Chocolates roaming in BGC.

Invest on this if: your goal is to target different placements that are mobile and reach twice the audience than the usual. Transit ads are linked to twice-a-day daily commutes, increasing frequency exposure.

Street Furniture

Street furniture is considered to be an effective way of reaching your audience on a more personal level since you’re putting ads where they can experience it – literally a brand experience. Additionally, street furniture like bus sheds also put people in longer dwell times as commuters stay there to wait for rides such as those that are dressed-up as a brand product or service. The iconic ones in BGC were the Flash Movie and Solmux.

Invest on this if: your goal is to turn ordinary street furniture into something people can turn their heads to or give an ultimate brand experience.

Extraordinary Executions

This type of OOH is the most unique one – ads that aren’t just posters or animations, but life-sized construction of products popping on top of a roof or attached to a billboard. Extraordinary executions are showstoppers that can be paired with an effect. For example, a giant Baygon spray in C5 gives the “spray” effect so the whole area can be “mosquito-free”. Or it could be a giant phone placed on a roof, giving “smokey” effects for people to see how “cool” it is. It’s not just an execution people stop to look at, but also take photos for posting in their socials.

Invest on this if: your goal is to stand out and be different from the usual form of OOH.

OOH is not everything and anything all at once

We get it. OOH is for brand awareness and sales boost, but it doesn’t mean it can do a miracle in one execution. You can’t expect to place any type of OOH anywhere today and expect people to rush in buying your products and services tomorrow. A great OOH execution comes in strategic placement and other factors that combine the help of the physical and digital platforms. YouGov, a market research company, stresses that OOH should place clear Call-to-Action (CTAs) or pair posters with QR codes so people are automatically directed on buying decisions.

Matching OOH with your goal makes it easier to track its effectiveness. It can also help your brand in ways such as:

Maximizing marketing budget
Reaching the right audience
Supporting customer journey
Amplifying brand recall

Remember that OOH is a platform. What matters more is how you set your goal and how you match it with OOH platforms. At Outcomm, we offer different types of OOH in various locations in the metro. Eager to know what’s best for your brand and marketing goals? We got you! Message us here or send a DM to Outcomm Inc. for assistance.