Billboards have been a part of the daily life of a commuter for as long as they have been commuting. Everybody knows these tall steel structures with giant tarpaulins for advertising. But did you know that billboards can go beyond just advertising?
You might have already seen billboards showing wedding proposals and congratulatory messages. Indeed, it is fascinating to see when someone rents a whole billboard to ask their significant other, “Will you marry me?” What a dream come true!
With that said, we could not help but be curious and wonder, “How much does it cost to rent a billboard?” and “How do I rent a billboard in the Philippines?”
Advertising on a Billboard in the Philippines
One of the best ways to get your business heard in the Philippines is by renting a billboard. The Philippines is one of the most economical countries in Asia, offering low-cost but effective billboard rentals. Because many Filipinos are used to seeing billboards, your advertising strategy must be unique to stand out.
Whether you plan to advertise your brand’s next big thing or want to send personal greetings to your loved ones, you can never go wrong with renting a billboard in the Philippines!
Things to Consider Before Renting a Billboard
If you want to rent a billboard, you need a marketing plan that includes OOH (out-of-home) advertising as one of your strategies. A marketing plan helps you define your billboard campaign’s target audience, goals, budget, and message.
Plan your date.
Most billboards, especially those in EDSA and C5, are usually fully booked. Plan ahead when renting a billboard by booking at least one month in advance, as most of the time, there is no availability on weekends or public holidays. Check the dates the billboard will be available by asking the advertising media owner.
Go where your audience is.
Your billboard ad’s location is dictated by your campaign’s target audience. Understanding where your target audience is will help ensure your brand message reaches your audience.
Set a budget.
Ensure that the billboard you are renting is within your budget. Depending on where you want it and what you want to advertise, you may rent a billboard for as little as P1,000 per day or as much as P10 million for an entire campaign.
The duration of the billboard campaign is also essential when planning your business expenses and paying for the billboard space.
The initial cost of renting a billboard is determined by size and location. You can compare different prices online before arranging your billboard ad. It’s best to check out several billboard sites to get the best deal available.
Reach out to the media owner.
When you have decided on the date, location, and budget for your billboard ad campaign, it’s time to contact the media owner and get your billboard ad placed.
You may ask them about the billboard advertising process, such as any regulations that may affect your campaign, the rates for renting a billboard, and the payment method.
You may also discuss other aspects of your campaign with them and provide them with your billboard advertising materials.
The Billboard Sale Process
Now that you have prepared for your billboard ad campaign, you may continue to the next stage of your billboard rental venture: the sale process.
Here is a step-by-step guide on renting a billboard in the Philippines.
1. First Contact
If it is your first time renting a billboard, reach out to the media owner of your desired billboard location. A sales representative will be happy to assist you with your advertising requirements.
The salesperson will ask you questions about your advertisement, such as the location you prefer, your budget, the timeline for your campaign, and the specific details of your advertising material. They may suggest certain specifications for your billboard to give you the most optimal solution for your ad campaign.
2. Contract Signing
Once you have agreed to the terms and conditions of renting the billboard, the sales representative will promptly send you a booking confirmation and a contract to reserve the billboard.
You must then sign and return the required documents to proceed. After that, the advertising media owner will handle everything else, including the installation (referred to as “billboard roll-up”) and removal (also known as “billboard roll-down”).
3. Installation on the Ad Space
Depending on the advertising space you availed, the advertising media owner will direct its staff to install the OOH advertisement.
In the case of billboards, the advertising media owner will contact their supplier to produce and deliver the billboard tarpaulin to the billboard’s location, where the billboard installation crew will erect the billboard. Depending on the requirements, the billboard maintenance personnel may install additional features, including flashing lights, smoke, and other effects.
Other forms of outdoor advertising follow a similar process. Bus sheds are decorated with advertising materials overnight, bus sticker ads are placed on the buses inside the bus depot, and 3D structures are built to match the desired layout.
Digital LED billboard ads go through a much simpler process. The advertising media owner adds the client’s digital ad to a queue or playlist alongside other digital ads for the LED video board. By leveraging programmatic advertising, the digital ad is dynamically shown to its intended audience at the most optimal time of the day.
4. Client Billing
The advertising media owner will generate the sales invoice for client billing during the billboard campaign. The payment terms and method stated in the contract will be determined by what you negotiate with the advertising media owner.
If you want to extend the agreement or launch a new billboard campaign at a different location, contact the advertising media owner directly. They will guide you again through the process of renting billboards for your next campaign.
Billboard Renting FAQs
What is a billboard?
A billboard is a traditional out-of-home (OOH) advertising medium that many businesses use to advertise outdoors. It primarily targets people outside their homes who are driving, commuting, walking, or doing other outdoor activities.
Modern billboards are made of large tarpaulin sheets attached to tall steel structures and illuminated by metal halide lamps at night.
Why do people still use billboards?
The billboard is a tried and tested method for increasing brand awareness, expressing brand statements, and leveraging calls to action. Billboards do not necessarily have to be used for advertising only – billboards can also be used for celebrations, greetings, or reminders.
Despite several innovations in out-of-home advertising, people continue to use billboards because they are one of the cheapest and most effective ways to advertise outdoors. For reference, a billboard on EDSA can be two to four times less expensive than an LED board in the same area.
How much does it cost to rent a billboard?
The rates for renting a billboard vary among different advertising media owners. Depending on the size and location of the billboard site, as well as the publishing date of your billboard, you might spend anywhere from PHP 30,000 to PHP 500,000 per month (or even more).
Contact us to learn more about Outcomm’s billboard rental rates.
What affects the cost of renting a billboard?
The cost of renting a billboard is determined by four factors: size, location, season, and add-ons. Billboard leasing costs more when the billboard is gigantic or located in a high-traffic area. The timing of your marketing campaign and other billboard elements, such as elaborate lighting and special effects, can influence the billboard leasing cost.
Is renting a billboard still worth it?
Yes! Billboards are still one of the most cost-effective ways to reach your target demographic. To get the most out of your investment, consider the size and location of the billboard site you want to rent, as well as the publishing date of your billboard.
How do I rent a billboard in the Philippines?
Before calling the advertising media owner for your billboard, you must plan your publication date, choose a good location, and set a reasonable budget.
After everything is in order, contact the advertising media owner and discuss your upcoming billboard campaign. A billboard sales representative will then guide you through the billboard renting procedure.
Be Seen, Be Heard, Be Felt.
Billboard advertising is an effective strategy for reaching your target market. Thus, it is critical to understand the procedure before renting one.
Before renting a billboard, consider your ad’s campaign date, the billboard site’s location, and your campaign budget. When ready, contact the advertising media owner to rent a billboard.
A sales agent will assist you throughout the billboard rental process. They will ask you questions about your ad campaign and issue you a contract that includes the payment procedure.
Billboards are still viable for out-of-home advertising since they are less expensive than current advertising options.
It is best to review several advertising options before deciding which one works best for your needs, especially if you have never done this before or have not rented a billboard in a long time.
Book a Billboard Site Now!
Outcomm offers a variety of OOH solutions in Metro Manila, particularly in EDSA, C5 Road, NLEX, and SLEX. We have more OOH ad spaces in Bonifacio Global City, Greater Manila Area, and other main roads nationwide.
Call Outcomm at +63 917 537 5110 or (02) 8856-2285 or email us at firstname.lastname@example.org and start your next billboard ad campaign with us today.