The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

Top Effective LRT Advertising Campaigns

Top Reasons To Launch an LRT Advertising Campaign in the Philippines

March 30, 2026

Introduction

The Light Rail Transit Authority (LRTA) in the Philippines regularly opens bidding for its advertising space, which explains why you almost always see ads in stations you frequent. These ads are similar to the usual billboards you see along EDSA and NLEX, in that they are both types of out-of-home (OOH) advertising. However, transit ads, particularly those in railway stations, have a unique advantage: they are closer to the public because they exist right within the spaces the passengers occupy throughout their train commute.

This article by Outcomm further explores the reasons why you should launch your campaign in the LRT as soon as you can and provides tips on how to maximize each advantage.

Why You Should Launch an LRT Advertising Campaign in the Philippines

Advertising in Philippine train stations, including the LRT Lines 1 and 2, is an opportunity you wouldn’t want your brand to miss. Provided that you secure the bidding for an ad placement, you can take advantage of the following qualities these train stations share:

High Ridership

Around 200,000 to 400,000 passengers ride the LRT lines every day on average, and that alone provides much-needed traffic you can leverage for your advertising campaign. The transit line has stations near malls, schools, and Manila tourist attractions, which is promising if your brand sells consumer products, travel packages, and entertainment events.

Consider a station domination approach to make your brand the only visible icon in the LRT train hub for a certain period. Maximize the formats as well, from the train wrap to the little ads integrated into the safety handrails inside the train cabs, to ensure that more people will be aware of your company. This strategy not only maximizes brand awareness but also promotes brand recall.

To attract more attention, research the largest segment of riders that has purchasing power or is experiencing a particular life stage or pain point that you can leverage for your messaging. For instance, you can place job search-related ads during the graduation season, targeting students riding the train who are starting to hunt for jobs.

Long Dwell Time

LRT stations and other train stations in the Philippines are high-potential ad locations because of the long dwell times. People pause for minutes or hours waiting for a train, and then sit on the train waiting to arrive at their stops. Within that time period, an effective ad may be the only one that can catch the commuters’ attention and hold their interest throughout the duration of their trip.

Taking advantage of the dwell time is tricky, though. You want commuters to notice your brand, but you don’t want to be overbearing in your messaging, or they will lose interest. This is where appealing to the likely emotions of the commuting public can help you — make them feel seen and heard, not forced to buy a product, and your brand will have a higher chance of imprinting itself onto the audience’s consciousness.

Continuous Expansion

LRT projects continue to expand to serve more commuters, which means higher ridership and more ad placements for you to tap into. Planning for these expansions can inform your future advertising strategy, and you can start by checking which routes the train hubs lined up for development will pass by. Determining which stations will stop by business districts, retail centers, and locations where your company is located can help shape how you position your brand once the transit hubs become operational.

The expansion of LRT stations may also provide ideas on how to further grow your brand beyond ad placements. These hubs generally partner with retailers to put up stands along the passengers’ exit and entrance paths, and you may consider positioning your brand as a retail partner, too, to directly interact with your target market.

Links to Retail Centers

If you are already operating outside an LRT station, another opportunity to promote your brand arises when one or more of the stations are located near retail centers or shopping malls. For instance, if you run a restaurant inside a shopping mall that happens to be linked to an LRT station, you can point potential customers to your shop’s exact location by putting up an ad inside the train cab. This approach will constitute careful planning, but will be very beneficial and can boost not only brand awareness but also contribute to generating leads if done well.

Wide Range of Formats

LRT advertisements can come in print or digital, and can be in different sizes. These various formats allow you to be more intentional in how you want to present your brand to your target audience. Some potential customers are more drawn to large stand-alone billboards, while the more techy population may prefer interactive ads. Mixing up your formats, hence, is a strategic way to maximize reach and engagement.

Train stations will impose regulations on which format is allowed, so make sure to learn about the limitations before you design an ad. Also, remember that the bigger and more technologically advanced your LRT ad is, the higher the cost; take this into account when choosing formats and select the ones that will yield the highest return on investment.

Elevated Railway

Several sections of the LRT trains run on elevated railways, and you can use this fact to promote your brand not only to the riders but also to commuters and passersby who can see the train from afar. Train wraps are the most appropriate format to take advantage of the elevation — with a big and readable enough font and arresting design visible even at a distance, you can extend the reach of your brand to people outside the train stations. Be catchy enough, and your ad might even enjoy media coverage or get shared on social media!

Conclusion

Commuters in the Philippines riding the LRT will know that advertising in train stations is a given. Some of them might even have interesting backstories and discoveries linked to the ad that caught their attention. As a promoter of your brand, your goal is to create an ad that these busy yet curious commuters will remember. To do so, you must craft careful and relatable messaging, impactful designs, and the unique elements that make train stations effective for advertising campaigns.

If you want to start your advertising today, our team can help.Call Outcomm so you can get started!