The future is now! Outcomm’s high-tech data enabled LED video boards are guaranteed to catch the attention of your audience and provide you with the analytics. Our LED boards will help you communicate with your audience with motion graphics, full-motion video in full color. You are guaranteed to get the eyes of pedestrians and motorists, ensuring that our client’s message is heard. Outcomm is among the pioneers that delivered the full color and power of LED video technology to outdoor advertisers. Our LED boards are placed in high-traffic locations such as EDSA Guadalupe, C-5 Pasig, and McKinley Hill, ensuring that our client’s message is heard. Our LED boards are also equipped with eye-tracking technology that measures the number of views that each of our LED boards get.

Be seen by millions! Outcomm’s billboards stand out day and night, 24 hours a day, 7 days a week. Our billboards are strategically placed around the Greater Manila Area from north to the south along major roads and highways such as EDSA, C5 Road, and more. Outcomm employs the latest market research techniques to identify the most optimal locations for our outdoor billboards. Our field team scouts for high-visibility locations and performs in-depth demographic studies on a regular basis. As a result, we have created a trustworthy database that will assist clients in determining the most cost-effective advertising investment. We are at your service throughout the process – from the planning and installation of the billboard ad up to its removal or replacement, as well as the general sign maintenance in-between.

Get closer to your audience! Outcomm ventured into transit advertisements to get your brand across the city. Outcomm offers various creative and effective advertising options on buses, taxis, and other mass transit vehicles.

Street furniture is where advertising meets functionality. With our interactive bus sheds, Outcomm will enable your target audience to experience your brand. While waiting for the bus, bus commuters can interact with the touchscreen LED boards in our bus sheds. Our immersive street furniture can serve a variety of purposes, including entertainment and education. For example, in a previous marketing campaign for RCBC, we mounted a loan calculator on the bus shed, allowing consumers to calculate their amortization costs.

Be dynamic and see your print ads come to life with our groundbreaking new technology, the dynamic lightbox. Outcomm’s dynamic lightbox breathes a new life into your ads with the excitement of motion graphics and LED technology. It also gives your brand the center stage with the incredible dance of lights! Our dynamic lightbox combines aluminum structures with printed fabrics and a LED backlighting system that can be programmed based on the design featured on the screen and the other elements that must be highlighted. We are the first in the country to host this medium of advertising, and we’re excited to have you join us in leading the industry to the digital age.

EDSA Guadalupe LED Billboard Price Per Day

5 Things to Expect When Running an LED Billboard Campaign at EDSA Guadalupe

March 24, 2026
Industry News

Introduction

Running an outdoor advertising campaign along EDSA has long been proven to be a strategic move for brands that want maximum exposure in the Metro. One of the most sought-after locations here is EDSA Guadalupe, a major road connecting key business districts in Makati, Mandaluyong, and Bonifacio Global City. With heavy daily traffic and a highly diverse audience, ad campaigns in this area can deliver a strong impact for your brand.

Among the billboard formats available at EDSA Guadalupe, LEDs are popular among advertisers due to their high visibility and ability to deliver dynamic content. They allow brands to run multiple ads, use motion graphics, and adjust messaging in real-time. These are beneficial, especially in high-traffic areas like EDSA, where advertisers only have a few seconds to grab attention.

However, making your ads really stand out in EDSA Guadalupe requires careful planning. In this article, we will explore the five key things brands should anticipate when investing in an LED ad campaign in the area, including EDSA Guadalupe LED billboard prices per day, and how Outcomm can help you make informed decisions.

What to Expect When Running an LED Billboard Campaign at EDSA Guadalupe

Launching an EDSA Guadalupe LED billboard campaign offers significant benefits, but it also presents challenges that advertisers should be on the lookout for. Below are the key factors to consider when planning your next project.

Diverse and Massive Reach

One of the biggest advantages of advertising at EDSA Guadalupe is the sheer volume of audiences. Over 400,000 vehicles pass through EDSA daily, making it one of Metro Manila’s busiest advertising hotspots. Besides the volume, an EDSA Guadalupe billboard also reaches a wide variety of audience profiles, from private car owners and daily commuters to office workers and leisure travelers.

Because of this mix, advertisers can expect thousands of impressions per day, spanning different income levels, professions, and lifestyles. For brands seeking mass visibility, an LED billboard in this location provides consistent exposure that other channels cannot match.

Stronger Brand Recall

Heavy traffic, which is often regarded as a disadvantage among commuters in EDSA, actually works in favor of advertisers. Slow-moving vehicles mean longer exposure times, allowing audiences to absorb your content more effectively. This extended exposure leads to stronger brand recall, which is beneficial for newer brands or companies launching a new product. Established brands also benefit by reinforcing top-of-mind awareness in a competitive market.

To further achieve high brand recall, your LED billboard advertisement must feature bright, high-resolution images, high-contrast visuals that are visible day and night, and catchy messaging that sticks. Motion graphics and short animations can also help your cause, as humans are typically more drawn to movement than static visuals.

Round-the-Clock Reliability

Another thing to expect when running an LED billboard campaign is the near-continuous visibility. Most LED billboards in the area operate 24/7, ensuring that your ad is seen during the morning and evening rush hours, midday traffic, and even on late nights.

While occasional downtime maintenance may occur, reputable operators like Outcomm keep interruptions minimal. Overall, advertisers can expect reliable performance and consistent exposure throughout the campaign period, making an EDSA Guadalupe LED billboard a dependable medium for sustained messaging.

Premium Pricing

EDSA is considered a prime outdoor advertising location, so pricing is naturally higher compared to areas with less traffic. Advertisers should expect premium rates, especially for well-positioned LED billboards with unobstructed views. The EDSA Guadalupe LED billboard price per day goes roughly around ₱10,000 to ₱15,000, but it still depends upon several factors, including:

Screen size and resolution – Larger screens have greater visibility and brighter colors uses more power, increasing placement costs.
Daily traffic volume – Crowded areas with heavy traffic, like EDSA Guadalupe, translate to more impressions, which also increases prices.
Campaign duration – The longer the campaign, the longer you need to pay for your billboard placement.
Chosen timeslot and ad frequency – Running your ads more frequently or during premium slots (rush hours) costs more.

While the EDSA Guadalupe LED billboard price may be higher than in other locations, many brands find the investment worthwhile due to the volume of impressions they can achieve in this area.

Competitive Location

EDSA Guadalupe being a competitive space for outdoor advertisements is not surprising to advertisers. With numerous billboards competing for attention, having an LED billboard placement may not be enough — creative execution is also extremely critical.

To stand out, your LED ads must be simple and easy to digest for the mass public, visually striking with clear branding, and strategically designed for short viewing times. A professional design and well-crafted messaging are essential in maximizing the effectiveness of your campaign.

Stand Out and Be Seen With Outcomm’s LED Billboards

Aside from a well-thought-out campaign, choosing the right media partner plays a crucial role in the success of your EDSA Guadalupe billboard campaign. Outcomm, a trusted outdoor advertising company in the Philippines for over 20 years, offers high-quality and reliable LED billboard solutions.

Outcomm’s LED billboard in EDSA Guadalupe boasts the following features:

50 ft. x 33 ft. screen size
1,920 x 1,280 pixel resolution
JPEG, PSD, AI, PNG, MP4, MOV, and AVI formats are supported
8mm pixel pitch
10 seconds/spot buy
6,120 maximum spots per day
6 AM to 11 PM operating hours

We also provide our clients with expert guidance on campaign execution, from technical specifications to creative best practices. Our successful track record and wide inventory will bring you more confidence in your campaign and meaningful results for your brand.

Conclusion

Running an LED billboard campaign at EDSA Guadalupe offers unmatched visibility, massive reach, and strong brand recall, but it also comes with increased costs and intense competition. By understanding what you can expect, you can make a seamless budget plan, craft attention-grabbing creatives, and create messaging that resonates.
Deliver lasting brand results and measurable results with your ad campaign today! Contact Outcomm today to inquire about our EDSA Guadalupe LED billboard price per day and learn how you can leverage our expertise.