EDSA and C5 LED sites – Data Analytics Report (March 2021)

The following is a report on the data gathered on March 2021 by the EDSA Guadalupe LED board and the C5 Salonga LED board — Outcomm’s best digital out-of-home advertising LED video boards in EDSA and C5.

Weekly Data Summary for the EDSA Guadalupe LED board: March 2021

The table above shows the total number of visitors that the EDSA Guadalupe LED board had received for every week of March 2021.

From March 1 to 7, a total of 563,135 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors increased by 3% from March 8 to 14 with 581,535 visitors.

The number of visitors on EDSA Guadalupe LED further increased by 9% from March 15 to 21 with 638,078 visitors and another 2% from March 22 to 28 with 650,222 visitors.

Data Overview for the EDSA Guadalupe LED board: March 15 to 21

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the EDSA Guadalupe LED board site from March 15 to 21.

The number of visitors on a daily basis during this week is about the same. The majority of visitors are most likely heading out for basic needs and health essentials in preparation for the upcoming implementation of the ECQ during that time.

The mid-income profile (those earning more than Php 20,000 but less than Php 100,000 monthly income) has risen to the top of the list of popular visitor profiles on the EDSA Guadalupe LED board site. Other top visitor profiles include commuters, food lovers, grocery shoppers, and gadget enthusiasts.

Data Overview for the EDSA Guadalupe LED board: March 22 to 28

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the EDSA Guadalupe LED board site from March 22 to 28.

The number of visitors on a daily basis during this week is about the same. Despite the ECQ being implemented during this week, visitors continue to increase, with the majority likely traveling out for basic necessities (based on the list of most prominent visitor profiles).

Among the top visitor profiles at the EDSA Guadalupe LED board site are commuters, food lovers, grocery shoppers, mid-income workers, and gadget enthusiasts.

Weekly Data Summary for the C5 Salonga LED board: March 2021

The table above shows the total number of visitors that the C5 Salonga LED board (also known as C5 Bagong Ilog LED) had received for every week of March 2021.

From March 1 to 7, a total of 376,482 visitors were recorded to have passed by the C5 Salonga LED board site. The number of visitors increased by 6% from March 8 to 14 with 400,526 visitors.

The number of visitors on C5 Salonga LED further increased by 12% from March 15 to 21 with 638,078 visitors. However, the number decreased by 13% from March 22 to 28 with only 397,961 visitors.

Data Overview for the C5 Salonga LED board: March 15 to 21

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the C5 Salonga LED board site from March 15 to 21.

The number of visitors on a daily basis during this week is about the same. However, the C5 Salonga LED has a higher number of unique visitors compared to the EDSA Guadalupe LED.

The majority of visitors are most likely heading out for basic needs and health essentials in preparation for the upcoming implementation of the ECQ during that time.

Among the top visitor profiles at the C5 Salonga LED board site are commuters, food lovers, grocery shoppers, gadget enthusiasts, and techies.

Data Overview for the C5 Salonga LED board: March 22 to 28

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the C5 Salonga LED board site from March 22 to 28.

The total number of visitors suffered a 13% decrease during this week. The implementation of ECQ during this week was one factor that influenced the statistic.

Nonetheless, authorized persons outside residence (APOR) or those who were allowed to go outdoors were still able to travel to the area. The majority of visitors are most likely heading out for important needs only such as for food and health essentials.

Among the top visitor profiles at the C5 Salonga LED board site are commuters, food lovers, grocery shoppers, gadget enthusiasts, and techies.

Number of Audience Summary from January 2021 to March 2021

For the whole of Q1 2021, the EDSA Guadalupe LED board had received an average of 2,177,704 visits while the C5 Salonga LED board had received an average of 1,604,204 visits.

Top visitor profiles on both EDSA and C5 remain to be commuters, food lovers, grocery shoppers, and gadget enthusiasts.

Other Outcomm billboard sites near the vicinity of the LED board sites such as the EDSA Cristobal MRT billboard on EDSA and C5 Bagong Ilog on C5 have similar statistics.

All of these data are being detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype which can all be found in a smartphone.

Learn more about audience measurement! Call us now at 09175375110 or at (02) 856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm’s LED video boards.

Share:

Facebook
Twitter
LinkedIn

Most Popular

Social Media

Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Related Posts