EDSA and C5 LED sites – Data Analytics Report (Q3 2021)

The following is a report on the data gathered from July to September 2021 by the EDSA Guadalupe LED board and the C5 Salonga LED board — Outcomm’s best digital out-of-home advertising LED boards in EDSA and C5.

JULY 2021

EDSA Guadalupe LED

The following graphs and tables are the data analytics measured at the EDSA Guadalupe LED for the month of July 2021.

Daily Overview

The EDSA Guadalupe LED had 8,437,652 potential visits and a reach of 1,999,444 people in July 2021.

Time of the Day

In July 2021, the EDSA Guadalupe LED was most visited during the evening (36.63% of total visits) and in the afternoon (33.44%).

Hourly Performance

The most popular time for the EDSA Guadalupe LED in July 2021 is from 8 AM to 12 PM. The number of visitors starts to decrease after 6 PM.

Demographics

Around 50% of all visitors at the EDSA Guadalupe LED in July 2021 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 30% and Seniors (65+) at below 20%. More than half of all the visitors were male.

Audience Segment

The most frequent visitors at the EDSA Guadalupe LED in July 2021 were commuters, grocery shoppers, travelers, food lovers, and mid-income earners.

Audience Locations

The most frequent visitors at the EDSA Guadalupe LED in July 2021 were from Metropolitan Manila, Cavite, Laguna, and Batangas.

C5 Salonga LED

The following graphs and tables are the data analytics measured at the C5 Salonga LED for the month of July 2021.

Daily Overview

The C5 Salonga LED had 7,000,759 potential visits and a reach of 1,643,371 people in July 2021.

Time of the Day

In July 2021, the C5 Salonga LED was most visited during the evening (35.77% of total visits) and in the afternoon (39.58%).

Hourly Performance

The most popular time for the C5 Salonga LED in July 2021 is from 8 AM to 12 PM. The number of visitors starts to decrease after 4 PM.

Demographics

Around 50% of all visitors at the C5 Salonga LED in July 2021 are from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 30% and Seniors (65+) at below 20%. More than half of all the visitors were female.

Audience Segment

The most frequent visitors at the C5 Salonga LED in July 2021 were commuters, grocery shoppers, food lovers, gadget enthusiasts, and techies.

Audience Locations

The most frequent visitors at the EDSA Guadalupe LED in July 2021 were from Metropolitan Manila, Cavite, Laguna, and Rizal.

AUGUST 2021

EDSA Guadalupe LED

The following graphs and tables are the data analytics measured at the EDSA Guadalupe LED for the month of August 2021.

Daily Overview

The EDSA Guadalupe LED had 10,701,238 potential visits and a reach of 2,383,349 people in August 2021.

Time of the Day

In August 2021, the EDSA Guadalupe LED was most visited during the evening (36.57% of total visits) and in the afternoon (35.53%).

Hourly Performance

The most popular time for the EDSA Guadalupe LED in August 2021 is from 8 AM to 12 PM. The number of visitors starts to decrease after 5 PM.

Demographics

Around 50% of all visitors at the EDSA Guadalupe LED in August 2021 are from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 30% and Seniors (65+) at below 20%. More than half of all the visitors were female.

Audience Segment

The most frequent visitors at the EDSA Guadalupe LED in August 2021 were commuters, grocery shoppers, food lovers, gadget enthusiasts, and mid-income earners.

Audience Locations

The most frequent visitors at the EDSA Guadalupe LED in August 2021 were from Manila, Parañaque, Valenzuela, Pasig, and Makati.

C5 Salonga LED

The following graphs and tables are the data analytics measured at the C5 Salonga LED for the month of August 2021.

Daily Overview

The C5 Salonga LED had 7,574,595 potential visits and a reach of 1,816,450 people in August 2021.

Time of the Day

In August 2021, the C5 Salonga LED was most visited during the afternoon (38.59% of total visits) and in the evening (35.87%).

Hourly Performance

The most popular time for the C5 Salonga LED in August 2021 is from 8 AM to 12 PM. The number of visitors starts to decrease after 5 PM.

Demographics

Around 50% of all visitors at the C5 Salonga LED in August 2021 are from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 30% and Seniors (65+) at below 20%. There is no significant difference in the gender profile of the visitors.

Audience Segment

The most frequent visitors at the C5 Salonga LED in August 2021 were commuters, grocery shoppers, food lovers, gadget enthusiasts, and techies.

Audience Locations

The most frequent visitors at the EDSA Guadalupe LED in August 2021 were from Metropolitan Manila, Cavite, Laguna, and Rizal.

SEPTEMBER 2021

Weekly Data Summary for the EDSA Guadalupe LED board: September 2021

The table above shows the total number of visitors that the EDSA Guadalupe LED board had received for every week of September 2021.

From August 30 to September 5, a total of 2,285,427 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors increased by 17% from September 6 to 12 with 2,753,823 visitors.

The number of visitors on EDSA Guadalupe LED decreased by 9% from September 13 to 19 with 2,496,746 visitors but increased by 22% from September 20 to 26 with 3,181,443 visitors.

Initial data from September 27 to October 3 found a decrease of 24% with 2,417,524 visitors.

Data Overview for the EDSA Guadalupe LED board: September 13 to 19

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the EDSA Guadalupe LED board site from September 13 to 19.

Despite the implementation of MECQ this week, the number of visits has decreased only slightly. There are still regular visitors in EDSA while the transition of MECQ to GCQ with Alert Level 4 which has fewer restrictions is ongoing. Unique visitors comprise 29% of the total number of visits at EDSA Guadalupe LED.

Demographics for the EDSA Guadalupe LED board: September 13 to 19

Around 50% of all visitors at the EDSA Guadalupe LED in September 2021 are from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 30% and Seniors (65+) at below 20%. More than half of all the visitors were female.

Data Overview for the EDSA Guadalupe LED board: September 20 to 26

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the EDSA Guadalupe LED board site from September 20 to 26.

Despite the minimal decrease, daily visitor numbers in EDSA were still consistent. During this week, establishments and restaurants could only accommodate a limited number of people. Quarantine restrictions were still being implemented. Unique visitors at EDSA Guadalupe LED have increased to 31% of the total visit.

Weekly Data Summary for the C5 Salonga LED board: September 2021

The table above shows the total number of visitors that the C5 Salonga LED board had received for every week of September 2021.

From August 30 to September 5, a total of 1,900,025 visitors were recorded to have passed by the C5 Salonga LED board site. The number of visitors decreased by 4% from September 6 to 12 with 1,824,344 visitors.

The number of visitors on C5 Salonga LED increased by 14% from September 13 to 19 with 2,113,512 visitors and another 7% from September 20 to 26 with 2,267,161 visitors.

Data Overview for the C5 Salonga LED board: September 13 to 19

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the C5 Salonga LED board site from September 13 to 19.

Daily visitor numbers in C5 continued to increase compared to previous weeks while the transition of MECQ to GCQ with Alert Level 4 which has fewer restrictions was ongoing. Unique visitors comprise 35% of the total number of visits at C5 Salonga LED.

Demographics for the C5 Salonga LED board: September 13 to 19

Around 50% of all visitors at the C5 Salonga LED in September 2021 are from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 30% and Seniors (65+) at below 20%. There is no significant difference in the gender profile of the visitors.

Data Overview for the C5 Salonga LED board: September 20 to 26

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the C5 Salonga LED board site from September 20 to 26.

Despite the minimal decrease, daily visitor numbers in C5 were still consistent. People were still going out and passing by C5 on a regular basis even if Metro Manila was under GCQ during this week. Unique visitors at C5 Salonga LED have increased to 37% of the total visit.

Number of Audience Summary from January 2021 to September 2021

For the whole of Q3 2021, the EDSA Guadalupe LED board had received an average of 10,258,671 visits while the C5 Salonga LED board had received an average of 7,667,544 visits.

Top visitor profiles on both EDSA and C5 remain to be commuters, food lovers, grocery shoppers, and gadget enthusiasts.

Other Outcomm billboard sites near the vicinity of the LED board sites such as the EDSA Cristobal MRT billboard on EDSA and C5 Bagong Ilog on C5 have similar statistics.

All of these data are being detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype which can all be found in a smartphone.

Learn more about audience measurement! Call us now at 09175375110 or at (02) 856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm’s LED video boards.

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