EDSA and C5 LED sites – Data Analytics Report (Q4 2021)

The following is a report on the data gathered from October to December 2021 by the EDSA Guadalupe LED board and the C5 Salonga LED board — Outcomm’s best digital out-of-home advertising LED boards in EDSA and C5.

OCTOBER 2021

Weekly Data Summary for the EDSA Guadalupe LED board: October 2021

The table above shows the total number of visitors that the EDSA Guadalupe LED board had received for every week of October 2021.

From September 27 to October 3, a total of 599,029 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors decreased by 6% from October 4 to 10 with 563,181 visitors but increased by 12% from October 11 to 17 with 636,772 visitors.

The number of visitors on EDSA Guadalupe LED further decreased by 3% from October 18 to 24 with 618,521 visitors and another 6% from October 25 to 31 with 582,572 visitors (initial data).

Data Overview for the EDSA Guadalupe LED board: October 18 to 24

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the EDSA Guadalupe LED board site from October 18 to 24.

There was a decrease of 3% visitors compared to the previous week. The number of visitors daily remains consistent throughout the week, which means that people are still going out regularly.

The top visitor profiles include commuters, food lovers, grocery shoppers, mid-income earners, and gadget enthusiasts.

Metro Manila was under Alert Level 3 during this time which resulted in a fewer number of visitors on the EDSA Guadalupe LED board site.

Demographics for the EDSA Guadalupe LED board: October 18 to 24

Around 60.65% of all visitors at the EDSA Guadalupe LED from October 18 to 24, 2021 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 27.56% and Seniors (65+) at below 11.79%. Of all the visitors, 53.47% were female while 46.53% were female.

Data Overview for the EDSA Guadalupe LED board: October 25 to 31

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the EDSA Guadalupe LED board site from October 25 to 31.

There was a decrease of 6% visitors compared to the previous week (initial data). The number of daily visitors and new visitors has decreased for now. However, more people are starting to go out again since there are fewer restrictions.

The top visitor profiles include commuters, food lovers, grocery shoppers, mid-income earners, and gadget enthusiasts.

Weekly Data Summary for the C5 Salonga LED board: October 2021

The table above shows the total number of visitors that the C5 Salonga LED board had received for every week of October 2021.

From September 27 to October 3, a total of 471,577 visitors were recorded to have passed by the C5 Salonga LED board site. The number of visitors increased by 6% from October 4 to 10 with 501,918 visitors but decreased by 15% from October 11 to 17 with 425,280 visitors.

The number of visitors on C5 Salonga LED increased by 15% from October 18 to 24 with 497,882 visitors but decreased by 21% from October 25 to 31 with 392,925 visitors (initial data).

Data Overview for the C5 Salonga LED board: October 18 to 24

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the C5 Salonga LED board site from October 18 to 24.

There was an increase of 15% visitors compared to the previous week. The number of visitors daily is almost 80,000 on average — almost catching up with the number of visitors on the EDSA Guadalupe LED.

The top visitor profiles include commuters, food lovers, techies, gadget enthusiasts, and grocery shoppers.

Metro Manila was under Alert Level 3 during this time which resulted in a fewer number of visitors on the C5 Salonga LED board site.

Demographics for the C5 Salonga LED board: October 18 to 24

Around 60.23% of all visitors at the EDSA Guadalupe LED from October 18 to 24, 2021 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 26.07% and Seniors (65+) at below 13.17%. Of all the visitors, 57.46% were male while 42.54% were female.

Data Overview for the C5 Salonga LED board: October 25 to 31

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the C5 Salonga LED board site from October 25 to 31.

There was a decrease of 21% visitors compared to the previous week (initial data). The number of visitors daily is almost 70,000 on average, slightly lower than last week’s average.

The top visitor profiles include commuters, food lovers, gadget enthusiasts, techies, and grocery shoppers.

NOVEMBER 2021

Weekly Data Summary for the EDSA Guadalupe LED board: November 2021

The table above shows the total number of visitors that the EDSA Guadalupe LED board had received for every week of November 2021.

From November 1 to 7, a total of 502,952 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors increased by 4% from November 8 to 14 with 526,512 visitors.

The number of visitors on EDSA Guadalupe LED further increased by 13% from November 15 to 21 with 606,734 visitors but decreased by 2% from November 22 to 28 with 595,071 visitors.

Data Overview for the EDSA Guadalupe LED board: November 15 to 21

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the EDSA Guadalupe LED board site from November 15 to 21.

There was an increase of 13% visitors compared to the previous week. The number of visitors daily has increased with a daily average of 100,000 visitors.

The number of unique visitors is considerably high. Most people have been going out frequently. Thus the build-up of traffic is really noticeable.

The top visitor profiles include commuters, food lovers, grocery shoppers, mid-income earners, and gadget enthusiasts.

Demographics for the EDSA Guadalupe LED board: November 15 to 21

Around 57.74% of all visitors at the EDSA Guadalupe LED from November 15 to 21, 2021 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 30.16% and Seniors (65+) at below 12.11%. Of all the visitors, 53.48% were male while 46.52% were female.

Data Overview for the EDSA Guadalupe LED board: November 22 to 28

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the EDSA Guadalupe LED board site from November 22 to 28.

There was a decrease of 2% visitors compared to the previous week. The number of visitors daily is incredibly high with a daily average of 80,000 to 100,000 visitors.

The number of unique visitors is still increasing weekly. Thus the build-up of traffic is really noticeable.

The top visitor profiles include commuters, food lovers, grocery shoppers, mid-income earners, and gadget enthusiasts.

Demographics for the EDSA Guadalupe LED board: November 22 to 28

Around 56.71% of all visitors at the EDSA Guadalupe LED from November 22 to 28, 2021 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 30.52% and Seniors (65+) at below 12.78%. Of all the visitors, 53.72% were male while 46.28% were female.

Weekly Data Summary for the C5 Salonga LED board: November 2021

The table above shows the total number of visitors that the C5 Salonga LED board had received for every week of November 2021.

From November 1 to 7, a total of 427,017 visitors were recorded to have passed by the C5 Salonga LED board site. The number of visitors increased by 1% from November 8 to 14 with 422,637 visitors.

The number of visitors on C5 Salonga LED further decreased by 4% from November 15 to 21 with 406,726 visitors but increased by 3% from November 22 to 28 with 420,024 visitors.

Data Overview for the C5 Salonga LED board: November 15 to 21

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the C5 Salonga LED board site from November 15 to 21.

There was a decrease of 4% visitors compared to the previous week. The number of visitors daily is almost 60,000 on average. People are now going out frequently due to fewer restrictions.

The top visitor profiles include commuters, food lovers, grocery shoppers, mid-income earners, and gadget enthusiasts.

Demographics for the C5 Salonga LED board: November 15 to 21

Around 58.48% of all visitors at the EDSA Guadalupe LED from November 15 to 21, 2021 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 27.72% and Seniors (65+) at below 13.81%. Of all the visitors, 57.63% were male while 42.37% were female.

Data Overview for the C5 Salonga LED board: November 22 to 28

The graph above shows the daily overview of the potential views, reach, and frequency of visits recorded at the C5 Salonga LED board site from November 22 to 28.

There was an increase of 3% visitors compared to the previous week. The number of visitors daily is almost 60,000 on average.

Unique visitors continue to increase every week. Most people are now going out frequently due to fewer restrictions.

The top visitor profiles include commuters, food lovers, gadget enthusiasts, techies, and grocery shoppers.

Demographics for the C5 Salonga LED board: November 22 to 28

Around 56.41% of all visitors at the EDSA Guadalupe LED from November 22 to 28, 2021 were from the Young Adult age group (16 to 34) followed by Adults (35 to 44) at above 28.42% and Seniors (65+) at below 15.17%. Of all the visitors, 55.99% were male while 44.01% were female.

DECEMBER 2021

Weekly Data Summary for the EDSA Guadalupe LED board: December 2021

The table above shows the total number of visitors that the EDSA Guadalupe LED board had received for every week of December 2021.

From November 29 to December 5, a total of 632,338 visitors were recorded to have passed by the EDSA Guadalupe LED board site. The number of visitors increased by 7% from December 6 to 12 with 676,599 visitors and another 7% from December 13 to 19 with 726,160 visitors.

The number of visitors on EDSA Guadalupe LED decreased by 3% from December 20 to 26 with 703,246 visitors and another 12% from December 27 to January 2 with 616,913 visitors.

Data Overview for the EDSA Guadalupe LED board: December 13 to 19

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from December 13 to 19.

There was an increase of 7% visitors compared to the previous week. The number of visitors daily has increased with the daily average now reaching 120,000 visitors.

The number of visitors to the EDSA Guadalupe LED this week had an increasing trend as it approached the weekend. There had been an increase in traffic on EDSA in December 2021 due to more people spending time outdoors, particularly during the Christmas season.

Data Overview for the EDSA Guadalupe LED board: December 20 to 26

The graph above shows the daily overview of the potential visits and reach recorded at the EDSA Guadalupe LED board site from December 20 to 26.

There was a decrease of 3% visitors compared to the previous week. The number of visitors daily was still reaching the daily average of 120,000 visitors despite the minimal decrease.

The days before Christmas Day have higher numbers since most of the people were at home or were still on vacation from December 25 onwards.

Weekly Data Summary for the C5 Salonga LED board: December 2021

The table above shows the total number of visitors that the C5 Salonga LED board had received for every week of December 2021.

From November 29 to December 5, a total of 448,154 visitors were recorded to have passed by the C5 Salonga LED board site. The number of visitors increased by 7% from December 6 to 12 with 475,105 visitors and another 9% from December 13 to 19 with 519,367 visitors.

The number of visitors on EDSA Guadalupe LED further increased by 12% from December 20 to 26 with 588,550 visitors but decreased by 8% from December 27 to January 2 with 541,585 visitors.

Data Overview for the C5 Salonga LED board: December 13 to 19

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Salonga LED board site from December 13 to 19.

There was an increase of 9% visitors compared to the previous week. The number of visitors daily has increased with the daily average now reaching 80,000 visitors.

The number of new and unique visitors to the C5 Salonga LED is considerably high. There had been an increase in traffic on C5 in December 2021 due to more people spending time outdoors, particularly during the Christmas season.

Data Overview for the C5 Salonga LED board: December 20 to 26

The graph above shows the daily overview of the potential visits and reach recorded at the C5 Guadalupe LED board site from December 20 to 26.

There was an increase of 12% visitors compared to the previous week. The number of new and unique visitors have increased during this week.

More people were traveling outdoors this week due to the Christmas Season rush. The total number on C5 this week was catching up with the EDSA numbers even after Christmas Day.

Number of Audience Summary from January 2021 to December 2021

For the whole of Q4 2021, the EDSA Guadalupe LED board had received an average of 2,701,871 visits while the C5 Salonga LED board had received an average of 2,046,902 visits.

For the entire year of 2021, the EDSA Guadalupe LED board had received an average of 2,641,124 visits while the C5 Salonga LED board had received an average of 1,866,531 visits.

Top visitor profiles on both EDSA and C5 remain to be commuters, food lovers, grocery shoppers, and gadget enthusiasts.

Other Outcomm billboard sites near the vicinity of the LED board sites such as the EDSA Cristobal MRT billboard on EDSA and C5 Bagong Ilog on C5 have similar statistics.

All of these data are being detected through Bluetooth, mobile data or WiFi, GPS, and downloaded applications like Google Maps, Waze, Facebook, Twitter, and Skype which can all be found in a smartphone.

Learn more about audience measurement! Call us now at 09175375110 or at (02) 856-2285 and start tracking your digital out-of-home advertising campaigns with Outcomm’s LED video boards.

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